Tagged 'multivariate testing'

Why CMO’s Need To Be More Involved in Ecommerce

Posted by Paul Dunay on May 7th, 2013 at 3:34 am

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.

6 Things to Keep in Mind When Replatforming

Posted by Paul Dunay on April 25th, 2013 at 1:16 pm

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.

Your Testing Program: Smart Ways to Get Your Team On Board

Posted by Paul Dunay on April 10th, 2013 at 1:09 pm

Who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?

More Traffic? Or More Conversions? No Contest.

Posted by Mark Simpson on April 4th, 2013 at 9:58 am

The reality is, if you provide a really stellar online experience, they will want to come back, again and again. Which makes the overall job simpler, and clearer.

3 Reasons Online Customers Never Return

Posted by Paul Dunay on March 12th, 2013 at 7:00 pm

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers.