iMedia Connection Blog

Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012.

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Facebook's Facebook Post on Facebook Trends

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While many brands opt to not take sides on political issues, this week's Top Ten shows that doesn't mean they have to ignore the subject entirely. In fact, for 4 of our Top Ten brands, their most engaging post last week had some reference to the election. Hats off to Facebook and their app for helping people find their polling place.

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Facebook takes the voting process and makes it social content

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Facebook's own "X are like Facebook" campaign caught a bit of social media backlash after early parodies were posted. However, the campaign is starting to generate massive levels of engagement, as this post demostrates. Currently, over 650,00 people have interacted with the post at some point. And behind each of them is an average of 130 friends. This how many banner impressions you'd have to run to get that number of engagements.

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“X are like Facebook” campaign as a Facebook post

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Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
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I've noted before how little impact fac posts have relative to brand content, in terms of engagement. This week seems to be something of a turning point for that trend. 3 brands had their most engaging post last week come from fans. Interestingly, they were all on the same subject. Breast Cancer Awareness. As there's a similar feel to the posts, it could be a coordinated effort by Susan G. Komen for the Cure, or some other organization. If so, that's an interesting phenom on it's own, as a way of leveraging another pages fans without falling into the spam category.
Whatever the case, it could be the indication of power moving to the fans. Of course, it's likely this wouldn't work week in and week out. It's also important to note that despite very high "Like" rates on these posts, there was zero sharing.

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One of three posts from fans gaining most engaging status last week

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