Posted by
Kamal Kaur on December 18th, 2012 at 11:34 am
Sometimes, we just want to kick back with a bucket of popcorn and watch a good movie. But there are so many questions that need to be answered first— What’s playing? Which theater should I go to? What time does the show start? Did the movie get a good review? Am I going to be able to get tickets? The list just goes on and on.
As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to these entertainment-related questions. So, last month RadiumOne conducted a survey examining how consumers use their smartphones to make purchase-related decisions, such as researching which movie to see, viewing trailers, and purchasing movie tickets.
Our survey respondents indicated that they predominantly use the mobile web in a research capacity. Here was the demographic breakdown of those surveyed:
17.6% were aged 55+
46% were aged 35-54,
34.9% were aged 18-34
1.5% were under 18
56% of survey respondents stated that they use their phones to look up movie times, while 20% use their phones to watch trailers. Later, when asked why mobile users watch movie trailers on their phones, 50% ... Read more
Tags: 3D movie, branded entertainment, entertainment, entertainment marketing, mobile, movie tickets, movies, radiumone, watch trailers
Posted in Ad Networks, Ad Serving, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Research, Social Media, Web Analytics, Wireless, Word of Mouth | No Comments »
It's the perfect match of medium, movie and audience.
Universal Pictures has launched a virtual/augmented reality mobile app to promote the upcoming remake of "The Thing," which opens Friday.
(Haven't seen the original? Catch this hilarious 'Thing-in-4-min' video to a ersatz Sinatra tune.)
The app's free, of course, and sports 360-degree flamethrower action where players must use their weapons to survive attacks. There's even one of those "Thing Yourself" features where you can see your mug mutilated from the inside out - and share it with your freaked out friends.
Not surprisingly, the app comes from metaio, which is making a big name for itself in this space.
A nice way to get the film's young, mobile fan base fired up for more.
As one of my readers put it, "It's the THING for Halloween!"
Tags: advertising, ar, augmented, branded, branding, entertainment, games, gaming, ipad, iPhone, john carpenter, marketing, movies, reality, the thing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless | No Comments »
The marketing team behind a new movie about infectious disease hopes its advertising campaign becomes a viral sensation.
To that end, Warner Bros. is promoting its new Steve Soderbergh movie "Contagion" with a billboard made of bacteria.
I'm not totally sure what the impact is on passersby - probably pretty arresting - but this seems custom built to generate online buzz.
Either way, I suddenly feel the urge wipe down my entire office.
What's your take? Creepy - or a totally en-gross-ing initiative?
Read all about it here.
Tags: advertising, bacteria, billboard, branding, contagion, content, entertainment, marketing, movies, ooh, outdoor
Posted in Creative Best Practices, Emerging Platforms, Entertainment | No Comments »
I'm digging this new movie poster campaign that offers trailers exclusively through QR codes.
It's been a 2D barcode kind of week, with my talk on QR codes on the Blasingame Show/Forbes.com, and parts one and two of my interview with Nicole Skogg, CEO of SpyderLink, on the "social barcodes" in this month's Glamour.
Now, there's this ambitious movie poster campaign from Fox SearchLight for the film Martha Marcy May Marlene, as captured in this YouTube video from Fox.
As a side note, this dark-looking film stars Elizabeth Olsen, the heretofore largely unknown younger sister of Mary-Kate & Ashley (no joke). There's a pretty funky website, too.
What's your take: Too much trouble to scan the posters - or the perfect way to make this print campaign interactive?
Read more about the initiative, here.
Tags: advertising, branding, codes, marketing, mobile, movies, qr, trailers
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Video, Wireless | No Comments »
Remember Chatroulette? That blink-and-you-missed-it social game that was wildly popular at the beginning of 2010? I know it hasn't really been that long, but in internet time, a tool that doesn't find a mainstream following, or a way to be leveraged by marketers, early on seems to lose relevance faster than Sarah Palin can make up nonsensical words to further her warped personal agenda.
But Lionsgate may have just extended the site's 15 minutes of fame with a new promotion for its film "The Last Exorcism", premiering on August 27. The spot shows a cute girl who seems to be getting flirty with her eager chat partners. Unbuttoning her top provocatively, she looks down, plays with her hair... then looks back up just in time for her webcam to capture her eyes rolling into the back of her head and starting to bleed as she transforms into a screaming, tortured demon waiting to lunge out at unsuspecting Chatroulette victims.
The eye-catching payoff? The viral video captures the reactions of 'Roulette-ers as they scream, freak out, and writhe in shock when their voyeuristic viewing turns into creepy peeping of a girl gone wild and ferile.
Take a look (warning, the video is kinda unpleasant, and the reactions are... Read more
Tags: chatroulette, movies, scary, Video
Posted in Creative Best Practices | 4 Comments »
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