It's simple to the point of, "duh."
Since the advent of the Internet, accessing video has largely meant viewing a still image and a text link that you had to click and then wait to load before deciding on whether it was all worth the effort.
Berkeley Calif.-based startup Redux is out to change all that, with a new app-cum-social-network called Riffsy, an iOS app which launches today on the App Store.
The brainchild of Internet prodigy David McIntosh (left), who was recently named one of Business Week's Top 15 Entrepreneurs under 25, Riffsy makes it easy to create "riffs" - which are 10-second looping video previews that give you an idea of what you'll see when you click through - or as CEO Sangita Verma puts it, they're "gifs with benefits."
These riffs click through to the original source content, as a means by which users can share video of interest (which, to be clear, is not the kind of user-generated video you see with Twitter's Vine; instead, we're talking mass media content, captured and shared with an easy-to-use tool).
For users, a riff is sometimes meant to represent a full expression in itself - a kind of video emoticon borrowing from easily recognized... Read more
It's simple to the point of, "duh."
Tags: advertising, branding, clips, cpg, gif, loop, marketing, media, movies, network, riffsy, social, TV, Video
Posted in Ad Networks, Ad Serving, Desktop Apps, Emerging Platforms, Entertainment, Media Planning & Buying, Social Media, Video, Websites, Wireless, Word of Mouth | No Comments »
Sometimes, we just want to kick back with a bucket of popcorn and watch a good movie. But there are so many questions that need to be answered first— What’s playing? Which theater should I go to? What time does the show start? Did the movie get a good review? Am I going to be able to get tickets? The list just goes on and on.
As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to these entertainment-related questions. So, last month RadiumOne conducted a survey examining how consumers use their smartphones to make purchase-related decisions, such as researching which movie to see, viewing trailers, and purchasing movie tickets.
Our survey respondents indicated that they predominantly use the mobile web in a research capacity. Here was the demographic breakdown of those surveyed:
17.6% were aged 55+
46% were aged 35-54,
34.9% were aged 18-34
1.5% were under 18
56% of survey respondents stated that they use their phones to look up movie times, while 20% use their phones to watch trailers. Later, when asked why mobile users watch movie trailers on their phones, 50% ... Read more
Tags: 3D movie, branded entertainment, entertainment, entertainment marketing, mobile, movie tickets, movies, radiumone, watch trailers
Posted in Ad Networks, Ad Serving, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Research, Social Media, Web Analytics, Wireless, Word of Mouth | No Comments »
It's the perfect match of medium, movie and audience.
Universal Pictures has launched a virtual/augmented reality mobile app to promote the upcoming remake of "The Thing," which opens Friday.
(Haven't seen the original? Catch this hilarious 'Thing-in-4-min' video to a ersatz Sinatra tune.)
The app's free, of course, and sports 360-degree flamethrower action where players must use their weapons to survive attacks. There's even one of those "Thing Yourself" features where you can see your mug mutilated from the inside out - and share it with your freaked out friends.
Not surprisingly, the app comes from metaio, which is making a big name for itself in this space.
A nice way to get the film's young, mobile fan base fired up for more.
As one of my readers put it, "It's the THING for Halloween!"
Tags: advertising, ar, augmented, branded, branding, entertainment, games, gaming, ipad, iPhone, john carpenter, marketing, movies, reality, the thing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless | No Comments »
The marketing team behind a new movie about infectious disease hopes its advertising campaign becomes a viral sensation.
To that end, Warner Bros. is promoting its new Steve Soderbergh movie "Contagion" with a billboard made of bacteria.
I'm not totally sure what the impact is on passersby - probably pretty arresting - but this seems custom built to generate online buzz.
Either way, I suddenly feel the urge wipe down my entire office.
What's your take? Creepy - or a totally en-gross-ing initiative?
Read all about it here.
Tags: advertising, bacteria, billboard, branding, contagion, content, entertainment, marketing, movies, ooh, outdoor
Posted in Creative Best Practices, Emerging Platforms, Entertainment | No Comments »
I'm digging this new movie poster campaign that offers trailers exclusively through QR codes.
It's been a 2D barcode kind of week, with my talk on QR codes on the Blasingame Show/Forbes.com, and parts one and two of my interview with Nicole Skogg, CEO of SpyderLink, on the "social barcodes" in this month's Glamour.
Now, there's this ambitious movie poster campaign from Fox SearchLight for the film Martha Marcy May Marlene, as captured in this YouTube video from Fox.
As a side note, this dark-looking film stars Elizabeth Olsen, the heretofore largely unknown younger sister of Mary-Kate & Ashley (no joke). There's a pretty funky website, too.
What's your take: Too much trouble to scan the posters - or the perfect way to make this print campaign interactive?
Read more about the initiative, here.