I know, I know. It's still early in the year-end roundups season, but we couldn't wait to get started.
First up, 10 (well, okay, 11) of the best augmented reality initiatives for 2012.
11. Net-A-Porter: Augmented Reality Meets Window Shopping
Who knew fashionistas would go ape sh*t over AR?
10. Holiday Inn: World's First Augmented Reality Hotel
Just in time for London's 2012 Olympic Games, patrons of one hotel find the place crawling with athletes.
9. Nokia Lumia Augmented Reality 'Angry Birds'
For me, 2012 was really the year Live AR started to really take off - and this is just one way consumers get in on the action, no special glasses or mobile devices required.
8. Marco Tempest Makes Magic with Kinect-Powered AR at TED Conference
Say goodbye to PowerPoint; this is a glimpse of the future of live presentations.
7. Ikea Brings Augmented Reality to 2013 Catalog
This is a brand with 211 million ways to make an impact on how we use augmented reality to sell.
6. Angry Birds Augmented Reality Game
While Nokia's promo was just that - a promo, this effort shows us where gaming's going fast.
5. Boo-Boos Be Gone: Kermit & Piggy Bring AR to BAND-AIDS
If a BAND-AID and a kiss won't cut it... Read more
Tags: action, advertising, angry, augmented, band-aids, bbc, birds, branding, digital, frozen, fx, holiday, impossible, inn, live, lumia, magazine, marco, marketing, mission, mobile, movie, net-a-porter, nokia, outdoor, planet, reality, shortlist, ted, tempest, wonderbra
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Wireless, Word of Mouth | No Comments »
Sony hopes that "X" marks the spot when it comes to the new Angeline Jolie actioner "Salt."
"Day X Exists" is a new "episodic online game" designed to promote the film (in theaters July 23), and involves a series of nine web-based episodes and challenges that reveal an important plot line.
Created by Australian multimedia agency Hoodlum, the game asks players to bug suspects, track enemy operatives and decrypt messages much as does Jolie's character, a sexy secret agent named Evelyn Salt. Players connect via Facebook to track clues and to monitor the game's leader board. And it appears there's even a mobile phone element.
"We're excited about it because the layers of the movie fit with the layers of the game," Sony marketing chief Marc Weinstock tells today's New York Times. "Hopefully it will bring people into the storyline in a complimentary way."
Integrated with trailers asking "Who is Salt," the final installment of the game is designed to answer the question.
In my new book, THE ON-DEMAND BRAND, I look at how a growing number of movie studios are using games to promote upcoming titles. There's good reason.
"With 72% of people playing one form of game... Read more
Tags: angelina, brand, day, exists, film, game, hollywood, hoodlum, jolie, marketing, movie, salt, x
Posted in Emerging Platforms | 1 Comment »
This is a visual representation of the high level elements that make up a successful program to promote a film or television show.
At the Core is the actual movie or product. The key features that we can identify with at this level (what makes a good movie) are the story, the cast, the brand, the genre, characters, and the trailer. Some may argue that the trailer should be outside of the core, but as it should be the closest element that encapsulates all of the core elements of the movie I have included it here.
Moving away from the movie itself, we can begin to look at the key influencers that have the potential to positively affect the success of the project. Current market trends, real life events, news and history itself can be tapped into and used to assist in the marketing efforts for the project. Doing this right can be hard, but when done properly it can take marketing dollars further – like jumping on a surfboard that's already on the wave. Other areas that can be tapped into include celebrities, fans, bloggers, and critics. The influencers that have a relationship with any or all of the elements in the... Read more
Tags: brand experiences, branded entertainment, campaigns, engagement, entertainment marketing, entertainment marketing (television and film), interactive, kent speakman, los angeles, marketing & interactive strategies with tags agencies, movie, rare method, Social Media, social media ecosystems, speakman entertainment, Strategy, television show, viral, Websites
Posted in Creative Best Practices | 1 Comment »
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