I freaking love this ad prank for the new 'Carrie' remake.
It's unclear from the video how the innocent passersby were dialed into
the ad message before running out the door. But given that they'd have
to sign releases, I take it they got the point of the prank somehow. But
as a viral video: WOW. Would have scared the crap out of
Sure, so-called "prankvertising" can be irritating. But when done well - wow.
So how is your brand using it?
Read more about the prank, here.
Sony hopes that "X" marks the spot when it comes to the new Angeline Jolie actioner "Salt."
"Day X Exists" is a new "episodic online game" designed to promote the film (in theaters July 23), and involves a series of nine web-based episodes and challenges that reveal an important plot line.
Created by Australian multimedia agency Hoodlum, the game asks players to bug suspects, track enemy operatives and decrypt messages much as does Jolie's character, a sexy secret agent named Evelyn Salt. Players connect via Facebook to track clues and to monitor the game's leader board. And it appears there's even a mobile phone element.
"We're excited about it because the layers of the movie fit with the layers of the game," Sony marketing chief Marc Weinstock tells today's New York Times. "Hopefully it will bring people into the storyline in a complimentary way."
Integrated with trailers asking "Who is Salt," the final installment of the game is designed to answer the question.
In my new book, THE ON-DEMAND BRAND, I look at how a growing number of movie studios are using games to promote upcoming titles. There's good reason.
"With 72% of people playing one form of game... Read more