Responsive web design does a great job of opening access to a quality web experience regardless of the device used. But there are certain aspects of a website that can be impacted by the move, which makes the case for proper due diligence beyond finalizing a design.
Could employee productivity and mobile games be a match made in heaven? When done correctly - absolutely. Gamification - the use of game mechanics and psychology to drive a set of specific desired behaviors - is a legitimate motivational technique that will undoubtedly be the future of business productivity
According to Gartner, 70% of Global 2000 businesses will be using a gamified app by 2014. Spotify and LivingSocial for instance, already use a mobile gamification app to replace annual reviews for employees. The app has a 90% adoption rate and reduces a significant amount of resources and personnel required for conducting interviews. With badges for recognition, constant feedback, and goal tracking, the app also contributes to their company culture and productivity.
There are already several companies focusing on the role that games play in driving business efficiency. For instance, SpringShot, a mobile gamification startup, specializes in mobile worker productivity platforms for service companies. Their mobile platform assists service companies in recruiting, training, directing, and motivating frontline service workers via user-friendly mobile applications.
Developing a Seamless Gamification Platform
How can a mobile app make tedious tasks like filing expense reports or undergoing a performance review more engaging than they currently are? In the end, it... Read more