Tagged 'mobile'

A Restaurateur's Best Friend: Q&A with James McKinney, CEO of SimpleDeal (Pt 2)

Posted by Rick Mathieson on February 7th, 2014 at 2:25 pm

In part one of my interview with SimpleDeal CEO James McKinney, we heard about how this new app connects passersby with restaurants right at the point of maximum interest.

In part two, we'll hear more about what it means to restaurants - including how they might be able to turn a trove of data into a gold mine.
CLICK TO LISTEN: Q&A: James McKinney, CEO of SimpleDeal (Pt 2)
(Approx 7 min, 25 sec)

Q&A: James McKinney, CEO of Simple Deal – A New Twist on Mobile Deal Apps for Restaurants (Pt 1)

Posted by Rick Mathieson on February 5th, 2014 at 4:28 pm

I'm digging SimpleDeal, which looks to be a promising new hyper-local mobile app that connects restaurants with customers at the point of maximum interest.
Unlike apps for setting reservations, receiving daily deals, pre-ordering meals and so on, SimpleDeal acts like a kind of digital wingman, enabling passersby to point their mobile phones at a restaurant to see the menu, find out more about its offerings, review any special deals and make a dining decision.
The restaurant can then follow up with new deals if the consumer opts in, but the app capitalizes on what I believe is mobile's greatest promise.
That is to say it is not push-based, it is pull-based - consumer activated, at the consumer's discretion, at the moment when a consumer is most interested in what you have to offer. And it is enabled through an online portal where restaurants can modify their messaging, or change out specials or deals, in real time.
Most important of all, it gives the client restaurant more than just a transactional ROI, it gives them added voice and value, by enabling them to share what they believe makes their offerings unique.
Time will tell if SimpleDeal, which is live in Long Beach California today, and about... Read more

Retail's Missed Opportunity This Past Holiday Season

Posted by Catherine Tabor on February 5th, 2014 at 11:09 am

The holiday season is the most important time of the year for retailers, and while many companies pulled out all the stops to ensure they cashed in, there was one key element missing: tracking online and mobile marketing offers and tying them back to in-store purchases.
In a year where initial reports showed a decrease in spending on important days like Black Friday, this missed opportunity to gather intelligence was especially glaring.
So why is this data so important? To start, the digital and physical worlds are increasingly converging, and there are so many marketing channels being used to generate awareness around holiday deals (digital, email, mobile, etc.) that it has become critical that retailers and brands can provide attribution and accurately assess which channels are responsible for driving in-store business.
Additionally, advertisers need to be sure they can connect their digital offers to the basket size of a consumer. A brand like Best Buy may get someone in the door with a deal for a 50 inch TV, but they’re offering that deal with the expectation that the consumer may also buy a Blu-Ray player, some DVDs and a few other items as well. When assessing the effectiveness of the campaign, just... Read more

Why You Should Call a Truce with Multichannel Showrooming

Posted by Jeannie Walters on January 21st, 2014 at 9:23 am

It's a losing battle.
At 360Connext, our Customer Experience Investigators™ have been working hard to gather evidence to build a case against showrooming. What we have found may surprise you.
Showrooming is here to stay. Here's why:
Instead of truthfully working to understand the way customers behave, many retailers are trying to combat showrooming in ways that are not truly customer-centric. Customers are not afraid to use the technology that brings more information to their fingertips. The ability to quickly and easily do some comparison shopping right from their smartphones is now commonplace.
What does this really mean for retailers? If you're going to try and battle showrooming, you are going to lose. Customers will most certainly, now more than ever, shop on their own terms.
Embracing showrooming for a win/win experience
Personal care and cosmetics retailer Sephora is winning the loyalty of milions of customers simply by offering a world of choices and encouraging them to shop on their own terms- from mobile, desktop, in real life, or a combination of any of the above.
It goes to show you, if you offer customers the shopping experience THEY want, and embrace their habits and preferences instead of trying to change their behavior, it may take some... Read more

2014: The Year of Unifying & Defragmenting Mobile

Posted by Geoff Gieron on January 9th, 2014 at 1:01 pm

It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more