Installing a central real-time hub that takes in data from all the spokes and pushes actions back out through the appropriate channels is an absolute must.
Mobile now trumps desktop and for the first time, Americans spent more time on average looking at their mobile devices than at a television screen. Over the past several years we have anticipated the rise of mobile.
It's coming this year.
Oops, no next year.
Wait, really, it’s coming.
And here we are.
The industry consensus is that we have now reached the tipping point for mobile. This is the year and it is explosive. The phone has arguably become an extension of us and made multi-screen viewing more commonplace. Nielsen says 84% of consumers use their mobile device as a second, supplementary screen to the TV.
It is not however, all about the device. It’s about people, changes in behavior, shifts in the customer journey and the technological advancements that enable us to reach and engage our customers anywhere, anytime and anyplace. The mobile consumer has moved front and center and must be prioritized in our practice, plans and efforts.
What does this mean for digital media and advertising? Mobile search ad spending will exceed desktop search ad spending for the first time in 2015. Mobile spend is projected to make up 72% of total digital ad spend in the US by 2019, according to... Read more
As the technology advances and adoption rates continue to rise, it's no news to anyone that mobile devices are becoming a bigger part of our daily lives. We continue to consume more content and more types of content on mobile.
With that, advertisers are quickly flocking to mobile and spending more ad dollars on the platform. Yieldr breaks down mobile's growth in its latest infographic Mobile Eats Up Everything.