Why Should I Care About Mobile Advertising?
It's simple: 24% of web accesses today come from a mobile device...and it's growing quickly. The amount of mobile accesses to websites nearly doubled from a year ago.
Understanding Mobile Advertising Buys
If you think you know as much about mobile advertising as you know about witchcraft, you're probably like most marketers out there. But, once you get a handle on mobile advertising, you'll have an opportunity to understand the marketplace and take advantage of the bargains over desktop advertising that mobile currently offers.
The greatest advantage of mobile advertising is that it can accurately target consumers. It takes some testing, and an advertising network that works with you, but mobile can more effectively target the consumer than perhaps any other advertising medium in history. Here's just some of the demographic and psychographic characteristics that you can target:
Type of Mobile Ad Buy -- CPM (Cost Per Thousand); CPC (Cost Per Click); Cost Per Call
Specific Days and Hours -- Reach your customer when they are most likely to buy. Generate business on typically slow days.
Where to Show Ads -- Apps or Mobile Websites
Devices -- Want tablets only or a combination of tablets and smartphones? Want to... Read more