Tagged 'mobile technology'

Customers Expect More Than Mobile-optimized Websites. Don't Disappoint.

Posted by Todd Sherman on November 6th, 2012 at 9:51 am

Here’s a simple piece of advice when planning your retail mobile strategy: Don’t bring a knife to a gunfight.
I've written more than a few posts about how mobile is not just a smaller-screen version of online commerce, and that a “mobile optimized” version of the traditional website doesn't get the job done (unless you've defined your total strategy as “create a mobile optimized version of our traditional website”). Remember when the web arrived in the early 1990s and most sites were “brochureware?” A mobile-optimized site is the modern equivalent.
Why isn't an optimized website a good approach? The simple answer is that it doesn't take advantage of the new technologies available and, more importantly, how people are using mobile devices and meeting their expectations.
Let’s look at four significant changes well underway in the digital world:

The smartphone has become the go-to device for much more than just making phone calls. List all the things you now use your smartphone for and remember how you used to do them. Email (something completely new with smartphones) is a given. But what about the other items you no longer use? No one carries around actual physical photographs anymore. Paper maps are rare and so are... Read more

Five Trends in Online Advertising for 2010

Posted by Michael Sprouse on February 10th, 2010 at 12:00 am

Now that we're a few weeks into the New Year, and everyone is wondering where the online advertising industry will go in what will hopefully be a prosperous and profitable year for everyone, here are five predictions for the online advertising industry in 2010:
Campaign Measurability
For the past few years, many experts have claimed that the industry was on the verge of bringing new, more comprehensive metrics to online advertising. In other words, a way to measure campaigns beyond the impression, click or action—and even tying these three metrics to offline efforts or campaigns run via other media. Think of the Holy Grail for advertisers: being able to know your ROI for your comprehensive suite of campaigns and being able to attribute, or weigh the exact effect from each type of media running concurrently or independently. Some companies (even ours) have been developing their own solutions, and I feel 2010 is the year when we collectively make the most headway towards this goal.
Consolidation was the sexy topic and big prediction from seemingly everyone at the start of 2009, yet it never really happened. A major difference between offline media and the online ad industry is that there are hundreds of players... Read more