Tagged 'mobile retail'

Generation C: Bolstering Mobile Momentum

Posted by Kamal Kaur on November 29th, 2012 at 11:17 am

Mobile smartphones for today’s consumers are what Swiss Army Knives have long been for outdoorsmen—a multi-functional tool, whose features are used both for utility and for enjoyment. And while the everyday battles of urban survival may seem trivial, smartphone users’ behaviors continue to suggest that mobile applications play a significant role in the day-to-day bustle. From playing the latest trending games and watching hot off-the-press videos, to deep dive comparison-shopping, mobile users engage with and consume content in a number of ways.
Last month, a survey of Generation C mobile users conducted by RadiumOne found new insights into the ways that consumers are responding to and interacting with mobile advertisements.
Research highlights include:

47% of respondents indicated they have clicked on a mobile advertisement
55% have made a purchase on their mobile device in the last 6 months
35% have used mobile payments in-store
55% have used their mobile device to comparison shop at least once per week

Mobile has also reinvigorated the sharing of coupons and offers with family and friends. When asked how frequently these mobile shoppers share coupons, sales, and promotional offers with their direct social networks and family members, just shy... Read more

The evils of Amazon showrooming: A response

Posted by Eric Anderson on December 14th, 2011 at 2:27 pm

The following is a response to Emma Straub's Time.com piece, "Browse at a Bookstore, Buy at Amazon: The Evil of Showrooming."
Dear Ms. Straub,
I was surprised to learn, in your recent article on Time.com, that I am evil. While I am generally regarded as an obnoxious smartass, I had foolishly believed, until I read your article, that only my wife’s cat and my first-grade teacher, Sister Victorine, saw me as truly evil.
Admittedly, you did not single me out as the devil’s spawn; you took a broad swipe at a large and growing segment of your own customer base – those who [shudder] scan the barcodes on books with their smartphones while browsing in independent bookstores like yours. You reached the summary judgment that we lowly, “sneaky” barcode scanners are “selling out” your bookstore by using it as a showroom to browse books that we intend to purchase from the depths of Hades itself, Amazon.com.
I understand why independent booksellers and other local merchants are vexed by the problem of shoppers defecting to Amazon for lower prices; our own Digital Futures Group studied this phenomenon in its report on mobile retail behavior. But perhaps my own buying habits will prove illuminating. When I’m... Read more