When you think about mobile, what are some of the things that come to mind? Fast, personal, ready, fun and connected are a few terms that come up. People think about mobile much differently than they do personal computers. How many times has someone almost bumped into you on the street as a result of their eyes being fixed on the screen in their hands? This is a familiar interaction in today’s device-obsessed contemporary culture.
Tags: AdTruth, device monetization, device recognition, mobile advertising, mobile analytics, mobile app developers, mobile device marketing, mobile devices, mobile marketing, mobile media, mobile monetization, mobile tracking
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Media Planning & Buying, Targeting | No Comments »
Last week the Mobile Leaders Alliance kicked off MLA Sessions, an innovative new continued education series, in New York during this year's Advertising Week. The first iteration was an in-depth classroom on mobile planning that featured several tenured professionals leading sessions on Holistic Mobile Planning, Mobile Planning for Social Integration and Navigating Mobile Creativity.
With nearly three hours of curriculum, attendees walked away with a plethora of knowledge and thanks to our sponsor Eye - the innovators behind the location based service Amplify by Eye, enjoyed cocktails and networking at the After Sessions Cocktail Party with mobile leaders from: Mediavest, Fresh Digital, Disney, Chase, Travora and more.
The MLA, in conjunction with Eye, has just released a downloadable white paper that includes MLA Sessions Key Takeaways & Best Practices. This comprehensive document recaps the learnings and best practices discussed during the inaugural MLA Sessions. Download the white paper today and contact the MLA directly for more information on a customized Session for your business.
Download the White Paper
Tags: MLA Sessions, mobile advertising, mobile best practices, mobile case studies, mobile marketing, mobile media, mobile white papers
Posted in Emerging Platforms, Media Planning & Buying, Wireless | No Comments »
After literally years of speculation and rumors, Verizon finally announced that it will debut the iPhone on its network. While consumers get their ultimate tech wish, this has some significant marketing opportunities for brands and publishers.
There has been a truly interesting path to get to this point. Each year, the rumors would reach a crescendo just in time for Verizon to introduce a new line of other devices, including the Android handsets. This time also included the multiple nationwide campaigns by Verizon bashing the iPhone and its functionality in favor of its own Droid line of handsets (by writing the word “Droid,” I hope I don’t owe George Lucas a royalty just as Motorola does for each phone sold).
With all the hype, here are the important points to recognize. The smartphone market comes down to three primary components and variables:
In opening up to Verizon, Apple has not actually relinquished any of its control, continuing to unilaterally direct its iOS and sell its own handsets exclusively. While much of the attention is on Verizon vs. AT&T, the focus should really be on the expansion of Apple’s battleground with Google. Apple is executing a well-planned strategy to exert its... Read more
In a world of continuous, always-on media consumption and endless media hype, most marketers think they know what consumers like, what consumers use most and how often consumers are engaged with different media channels. Yet every-so-often new data challenges our assumptions.
That's case with L.E.K. Consulting's 2009 Media Consumption Survey, an online survey of 2000+ households, conducted in December 2009, that addressed media use in 28 media types. This study sought to identify changes in media consumption habits, find opportunities in new media and cast light on how the recession has affected media consumption. The data and the implications weren't what I expected and made me think.
Here's quick summary:
Channels Cross-Pollinate. Thirty-eight percent of consumers said they'd pay an extra fee to get content from cable channels on their computers or on their smart phones. This data validates the "content is king" notion and supports the business strategies driving Yahoo, Google and others. It also implies that marketers should orchestrate and integrate campaigns across channels and that video-to-go will soon become a common expectation which will dramatically increase demand for portable bandwidth.
Radio isn't Dead It's Gone Online. One third of respondents listen to Internet radio services for 5.8 hours each week;... Read more
This weekend, NBA fans can stream the All-Star game on their iPhones, reports Adweek. And they can pick from four camera angles. Pretty slick. And if you dial into NBA.com to watch the game, you can synch up to Facebook and comment on the game.