Mobile marketers have long thought that about 50% of mobile searchers called businesses as a result of their search. These people tap the phone number on a mobile landing page or the number in a paid ad itself and immediately connect with a business.
Google now says that number is low.
According to new data from Google, the number of people that call a business immediately after a mobile search is much, much higher than previously thought. Google says that 70% of mobile searchers call a business immediately after their search. They tap. They call.
After the all-important map look-up, calls are the next action of choice following a business search on a smartphone. Searchers want to connect with businesses immediately.
Google published this new data a few days ago.
Here are some highlights:
- 70% of mobile searchers report they click-to-call directly from the search results to a business
- Google is now driving 40 million calls each month directly to businesses
- Google found that "calls are not only an important channel for research and transaction, but even the presence of a phone number in search results can strongly influence the perception of a business's brand."
- 76% use call features to make an appointment for local... Read more