There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made purchases on their phone in the last week[ii]. Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.
Use push notifications to let users know when they are close to your store.
GPS locators are great for retail stores—brands like Starbucks, Target and Goodyear use this creative functionality to drive in-store traffic.
Include the option to set calendar reminders.
This functionality is great for entertainment clients that want to remind fans to watch upcoming movies and shows, or for retailers to remind customers that a sale is starting or announce that a new product is available.
If you have an app, increase interactivity by implementing... Read more