Tagged 'mobile best practices'

What Publishers Can Do To Ride the Mobile Ad Wave

Posted by Jason Fuentes on February 4th, 2013 at 10:37 am

While mobile is hardly new, it was not until last year that the advertising industry was officially required to adopt a brand new marketing medium – Mobile Advertising. It barreled onto the scene, took center stage, and quickly cemented itself as the marketing medium of the future. The mobile industry had plenty to celebrate in 2012 as the fabled “Year of Mobile” had finally arrived but its arrival also caused disruption, particularly for online publishers.
During a period when online publishers were already improvising monetization efforts to compensate for the rise of programmatic buying, mobile introduced yet another variable that would further complicate the situation, forcing a shift in focus. Already squeezing every last cent out of online CPM’s, mobile traffic immediately made its presence felt as online audiences were no longer restricted to a computer screen as a means of accessing their favorite digital content. As a result, mobile traffic began cannibalizing impressions from the desktop impressions, further impacting an already depleting bottom line. Digital publishers reliant on online advertising revenue were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile's rapid growth.
By... Read more

Amp Up Your Mobile Approach!

Posted by Kamal Kaur on October 19th, 2012 at 12:32 pm

There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made purchases on their phone in the last week[ii]. Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.

Use push notifications to let users know when they are close to your store.

GPS locators are great for retail stores—brands like Starbucks, Target and Goodyear use this creative functionality to drive in-store traffic.

Include the option to set calendar reminders.

This functionality is great for entertainment clients that want to remind fans to watch upcoming movies and shows, or for retailers to remind customers that a sale is starting or announce that a new product is available.

If you have an app, increase interactivity by implementing... Read more

Mobile Leaders Alliance and Eye Release – MLA Sessions Key Takeaways & Best Practices [White Paper]

Posted by Dan Wittmers on October 12th, 2012 at 1:00 pm

Last week the Mobile Leaders Alliance kicked off MLA Sessions, an innovative new continued education series, in New York during this year's Advertising Week. The first iteration was an in-depth classroom on mobile planning that featured several tenured professionals leading sessions on Holistic Mobile Planning, Mobile Planning for Social Integration and Navigating Mobile Creativity.
With nearly three hours of curriculum, attendees walked away with a plethora of knowledge and thanks to our sponsor Eye - the innovators behind the location based service Amplify by Eye, enjoyed cocktails and networking at the After Sessions Cocktail Party with mobile leaders from: Mediavest, Fresh Digital, Disney, Chase, Travora and more.
The MLA, in conjunction with Eye, has just released a downloadable white paper that includes MLA Sessions Key Takeaways & Best Practices. This comprehensive document recaps the learnings and best practices discussed during the inaugural MLA Sessions. Download the white paper today and contact the MLA directly for more information on a customized Session for your business.
 
Download the White Paper
 

Passion Exposed: A Mobile Marketer’s Manifesto

Posted by Dan Wittmers on July 18th, 2012 at 1:42 pm

An old mentor of mine used to say, “Never fear asking the wrong question, fear the day you lack the desire to ask one at all.”  It is innate in all of us, as humans, to crave knowledge.  From the moment we're born, we not only crave it, we seek it out; even thrive off it.  Knowledge sparks passion, which quickly ignites innovation and change, yet without it, most are condemned to watch sparks fizzle into smoke.  I am the Founder and CEO of the Mobile Leaders Alliance (MLA), a company dedicated to the continued education and socialization of mobile professionals, and what you are about to read is my passion exposed.
When I sat down to write this, I wasn’t exactly sure what to say.  For those of you who know me, you know that’s a rarity when it comes to me and the topic of mobile.  I decided to watch a little early morning television and hopefully find inspiration in the comfort of that glorious blue tint.  When I turned on the TV, there was an Eva Mendez movie on called, ‘Live!’.IMDB describes this 2007 drama as, “A mocumentary following an ambitious TV network executive trying to produce a... Read more

Target Content by Device

Posted by Daniel Flamberg on March 30th, 2012 at 11:51 am

Armed with smartphones, tablets and laptop/desktop computers, consumers are beginning to use each device to do distinct tasks. And while e-mail, Internet access, search, Facebook, music, photos and gaming are widely used on all three screens, increasingly consumers are turning to specific tools to accomplish specific things.
Smartphones are the all purpose in-motion utility device. The voice/text/audio recording tool replacing watches, alarm clocks, instant cameras, to-do lists, address books, PDAs, gameboys, calendars, weather 800 numbers and soon -- wallets. Tablets are becoming multi-dimensional infotainment centers. And personal computers, which are more likely than either phones or tablets to be shared devices, are serious tools for serious matters and the repository, or gateway to the cloud repository, of our key files and critical data.
The division of labor seems to a function of technical capabilities, psychology, demographics and habits. People are used to doing certain things on the go, like texting, calling, checking e-mail, tweeting, etc. Shopping is a mixed bag. According to PriceGrabber, 1 percent of on online shoppers will buy exclusively using a mobile device and another 45 percent will combine offline, online and mobile to make a purchase.  And while the number of these tasks is expanding to include payments,... Read more