Over the last month, if you've been listening closely, you'd be able to hear a quiet rumbling within the app marketing community. In early May, Facebook began informing app marketers of a new policy change - the social media giant would no longer provide device level data back to advertisers via Mobile Measurement Partners (MPPs).
For those "die-hards" out there, there's good news today! Spiegel says his messaging service is likely going to be making a change that will make the app easier to use when it comes to video: Users may not be required to hold their thumb on the screen to watch video content for much longer.
It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more
The word "app" has become ingrained into the global lexicon of software development. As time has passed and technology has evolved, people have viewed software from progressively different perspectives. Microsoft Office is a piece of software—yet so is a video game. And so is PayPal, for that matter.
As Marc Andreessen, co-founder of venture capital firm Andreessen Horowitz, eloquently puts it, “Software is eating the world.”
But as software rises, we use the term less and less. Andreesssen's statement, meant to describe how software companies are disrupting entire industries and challenging the norm, is best manifested in the proliferation of apps. In 2013, we’ve been inundated with the concept of apps—on smartphones, tablets and laptops, of course, but also more unusual domains like cars and refrigerators.
The term's newfound ubiquity raises an interesting point about how we perceive the software that now surrounds us. What exactly is an "app"? When did a package of code meant to execute a function stop being a "program" or a "piece of software"? And is there a difference that goes deeper than a linguistic fad?
Software Is Old And Busted, Apps Are The New Hotness
Prior to the proliferation of mobile devices, downloading software and experimenting with new programs... Read more