Tagged 'mobile apps'

2014: The Year of Unifying & Defragmenting Mobile

Posted by Geoff Gieron on January 9th, 2014 at 1:01 pm

It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more

Why The App Won The Software War

Posted by Devanshi Garg on August 30th, 2013 at 9:39 am

The word "app" has become ingrained into the global lexicon of software development. As time has passed and technology has evolved, people have viewed software from progressively different perspectives. Microsoft Office is a piece of software—yet so is a video game. And so is PayPal, for that matter.
As Marc Andreessen, co-founder of venture capital firm Andreessen Horowitz, eloquently puts it, “Software is eating the world.”
But as software rises, we use the term less and less. Andreesssen's statement, meant to describe how software companies are disrupting entire industries and challenging the norm, is best manifested in the proliferation of apps. In 2013, we’ve been inundated with the concept of apps—on smartphones, tablets and laptops, of course, but also more unusual domains like cars and refrigerators.
The term's newfound ubiquity raises an interesting point about how we perceive the software that now surrounds us. What exactly is an "app"? When did a package of code meant to execute a function stop being a "program" or a "piece of software"? And is there a difference that goes deeper than a linguistic fad?
Software Is Old And Busted, Apps Are The New Hotness
Prior to the proliferation of mobile devices, downloading software and experimenting with new programs... Read more

From Streaming Media Site to Vibrant Content Ecosystem

Posted by Devanshi Garg on August 2nd, 2013 at 8:20 am

In 2012, my team collaborated with the streaming media company, SnagFilms to create mobile applications to connect better with its customers. SnagFilms is not just a streaming video service, but more importantly a progressive web-based start-up with an immersive platform providing instant access to independent films and documentaries. As a company that generates revenue using ads, the aggressive move towards mobile was strategic to creating significant growth in the business.

Even against the popularity of streaming apps such as Netflix, HBOGo and Hulu Plus, SnagFilms serves as a paragon to strategically positioning niche media distribution. With a library housing thousands of independent films and documentaries, often touching upon wide reaching social themes, SnagFilms content is where its value lies. Thanks in part to innovative technologies, SnagFilms was able to position itself as a certified player in an industry dominated by large competitors and their distribution capabilities. Web-based companies from any industry can serve to learn a lesson or two from SnagFilms’ success.
Ad-Supported Content Distribution
By integrating pre-, mid-, and post-roll ads into its streaming, SnagFilms gave independent filmmakers and content providers a solid distribution platform that could also generate revenue. The decision to develop intuitive mobile apps to increase audience... Read more

3 Reasons Why Mobile Apps Are the Future of Advertising

Posted by Devanshi Garg on May 13th, 2013 at 9:21 am

If you were to go back in time and interview any leading advertising guru, it is likely he or she would never believe that advertising through a phone could work, let alone increase business for clients.  Yet here we sit in 2013 with mobile advertising dollars surpassing $9.6 billion per year.

The Influence of Smartphones for In-store Retail Continues to Grow

Posted by Todd Sherman on September 26th, 2012 at 10:56 am

Smartphones – and retailers’ accompanying apps – are a key tool in the shopper’s buying process. While the adoption of mobile payments still remains small, the power of mobile to influence shopping decisions (and ultimately purchases) continues to grow according to a recent Deloitte study.
In fact, Deloitte forecasts that in the U.S. alone, the impact of smartphones on retail sales will increase to between 17% and 21%, which is between $628 and $782 million in sales by 2016.
Nearly half (46%) of smartphone owners use their devices to research items before or during a store visit.  Deloitte found a correlation:  when shoppers use their mobile devices in-store they are more likely to make a purchase.  Specifically, the study shows that 74% of shoppers that use a retailer or brand mobile app or visit their mobile site will make a purchase, compared to 66% of smartphone owners who don’t use a mobile app or site.
When measuring the success of your mobile app or mobile site, remember that it is a tool in the buying process. A good mobile experience can increase both in-store purchases and online purchases if you are set up to capitalize on both.  Since shoppers now use multiple devices... Read more