According to ABI Research, smartphone owners around the world will download about 36 billion mobile apps in 2012. That’s an average of almost 37 native app installs per user! Even with this tremendous usage, ABI estimates that app download numbers will decrease over the coming years.
Why the decrease? The staggering numbers listed above may be to blame. Smartphone users are overwhelmed by the variety of mobile apps available. What app is best? Should I download the free app or spring for the paid app? I should probably download an app to complete x, y and z, right?
While the iTunes App Store isn’t likely to disappear any time soon, it’s becoming increasingly difficult to sift through the 500,000 apps in the App Store, let alone other app sites. If a business “category” is already heavily populated, you might not even find an app that would be best suited for your needs.
After all of this back-and-forth, you have probably downloaded more apps than you can use which are now taking up precious memory on your phone.
The app clutter becomes overwhelming resulting in what I like to call “app-athy.”
How should you avoid this app overload? Here are a few questions to consider:
Why am... Read more