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App-athy

Posted by Dan Roche on July 31st, 2012 at 12:15 pm

According to ABI Research, smartphone owners around the world will download about 36 billion mobile apps in 2012. That’s an average of almost 37 native app installs per user! Even with this tremendous usage, ABI estimates that app download numbers will decrease over the coming years.
Why the decrease? The staggering numbers listed above may be to blame. Smartphone users are overwhelmed by the variety of mobile apps available. What app is best? Should I download the free app or spring for the paid app? I should probably download an app to complete x, y and z, right?
While the iTunes App Store isn’t likely to disappear any time soon, it’s becoming increasingly difficult to sift through the 500,000 apps in the App Store, let alone other app sites. If a business “category” is already heavily populated, you might not even find an app that would be best suited for your needs.
After all of this back-and-forth, you have probably downloaded more apps than you can use which are now taking up precious memory on your phone.
The app clutter becomes overwhelming resulting in what I like to call “app-athy.”
How should you avoid this app overload? Here are a few questions to consider:

Why am... Read more

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Posted in Desktop Apps, Emerging Platforms, Opinions | No Comments »

2011: The Year of App Monetization

Posted by Dale Carr on January 24th, 2012 at 7:33 pm

The year started out with predictions for the “Year of the App” but 2011 was really all about Freemium as free apps dominated the app marketplaces and mobile advertising began to mature beyond static banners.

Everyone does it so why fight the trend. Reviewing the previous year as the “The Year of something or some other,” is almost mandatory nowadays – so as 2012 begins we take a look at the last 12 months.
The year started out with predictions for the “Year of the App” or “The Year of the Smartphone”. Both are true, but in reality, 2010 was the year that both began to dominate the mobile market.
What really changed in 2011 was that app developers started to make money – and some serious money. The model changed from premium apps to “Freemium” with the rise of interactive advertising and in-app purchases. This shift was so strong, that according to IHS Screen Digest Mobile Media Intelligence Service, 96% of the billions of apps downloaded in 2011 were free. Additionally, 45% of the top-grossing apps in the iPhone App Store and 31% of the top-grossing Android Market apps were free.
And remember, these figures do not include advertising which would push the... Read more

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Posted in Ad Networks, Ad Serving, Opinions, Wireless | No Comments »

New Mobile Marketing Study: How marketers view the mobile channel

Posted by Gordon Plutsky on June 8th, 2011 at 9:33 am

Get any two marketers together and it won’t take long for the topic of mobile to surface. Inquiring minds want to know – so we asked in a new research study, and here is what we found: Though only 33% of companies now have a mobile marketing strategy, an additional 62% of businesses plan to launch a mobile marketing strategy within a year. These are some of the key findings in a new survey conducted by King Fish Media in partnership Junta42, Maxymiser and HubSpot. More than 560 marketers and corporate executives participated in the online survey conducted in April.

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Posted in Emerging Platforms, Research, Websites | No Comments »

Generating geosocial concepts for your brand

Posted by Robert Davis on May 6th, 2010 at 12:00 am

Lately we've been thinking a great deal about geosocial. Foursquare has announced a staggering series of custom programs with brands, which can naturally lead a marketer to wonder what opportunities are available for your brand. We recently developed an ideation framework to help answer that question.
Elements of the framework The framework helps organize your thinking by asking for four key pieces of input before you begin brainstorming. These may require you to perform some research. Of course, it may be more fun to just get in a room and start throwing stuff against the wall – but this is is really the eternal struggle with the difference between messing around with emerging platforms for the sake of novelty and doing the hard work to use them in ways that really move your brand ahead.Here are the four elements of the framework:

Brand: Fill in your best one-sentence brand brief here.  You have a good one, don't you?
Location: What is a potential location in which you might intercept your target? 
User context: How does the user think about being in that location? Why are they there? What are they trying to get done?
Relevant value: Where does your brand value intersect the user's context?

With... Read more

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Posted in Emerging Platforms | No Comments »