When you think about mobile, what are some of the things that come to mind? Fast, personal, ready, fun and connected are a few terms that come up. People think about mobile much differently than they do personal computers. How many times has someone almost bumped into you on the street as a result of their eyes being fixed on the screen in their hands? This is a familiar interaction in today’s device-obsessed contemporary culture.
Tags: AdTruth, device monetization, device recognition, mobile advertising, mobile analytics, mobile app developers, mobile device marketing, mobile devices, mobile marketing, mobile media, mobile monetization, mobile tracking
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Li-at Karpel Gurwicz is the marketing manager of Conduit Mobile. She is responsible for leading the business unit’s marketing strategy and programs, and managing strategic partners.
So you’ve built a beautiful mobile application that is blazing fast and sports an incredibly impressive UI. Now the app downloads should come rolling in, right?
Wrong.
Creating your mobile app is the easy part of the process. Actually keeping your users engaged and willing to open your app again and again is the big challenge.
Mobile analytics company Flurry says that on average, 54% of users will open your mobile app again 30 days after the initial download. But as you might expect, the longer users have your app, the less they’ll be using it: After 90 days, only 35% of mobile users will still be using the app, according to the firm.
So how do you keep your users engaged and continually looking to your app for information and entertainment? Here are a few tips to keep in mind before and after app creation to ensure that your users get the most out of your app:
Leverage analytics: Analytics are hugely important to the success of any mobile app, as it can tell you who is using... Read more
Tags: android, galaxy S3, iphone 5, mobile, mobile analytics, push notifications
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Posted by
Kamal Kaur on October 19th, 2012 at 12:32 pm
There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made purchases on their phone in the last week[ii]. Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.
Use push notifications to let users know when they are close to your store.
GPS locators are great for retail stores—brands like Starbucks, Target and Goodyear use this creative functionality to drive in-store traffic.
Include the option to set calendar reminders.
This functionality is great for entertainment clients that want to remind fans to watch upcoming movies and shows, or for retailers to remind customers that a sale is starting or announce that a new product is available.
If you have an app, increase interactivity by implementing... Read more
Tags: mobile, mobile ads, mobile advertising, mobile analytics, mobile best practices, mobile growth, mobile marketing
Posted in Creative Best Practices, Emerging Platforms, Opinions, Wireless | 2 Comments »
Posted by
David Shim on September 22nd, 2012 at 10:32 am
Analyzing user data is standard practice for pretty much every website out there — large or small, consumer or B2B. In April 2012, Google announced that over 10m sites were using Google Analytics, and many more are using enterprise-focused solutions like Omniture, Coremetrics, and WebTrends.
The scale of adoption in web analytics highlights the direct benefits businesses see in measuring site activity — including key metrics like visitors, visits and page views, traffic source metrics like keywords and referring sites, as well as optimization metrics like conversion rates. And as companies have introduced services around mobile analytics, they’ve tried to create similar context for mobile measurement.
But while using similar metrics across web and mobile may feel more familiar for many businesses, it also discounts what makes mobile unique: location. Location data on the web is coarse, and limited to dimensions like country, state, and city — location analytics for mobile is different, in that it allows for a level of precision down to meters, and context down to place.
Inventory Availability Based on Location
Mobile location data, if used appropriately (and in connection with mobile analytics), can help drive revenue for both the publisher and the marketer by enabling mobile inventory to be sold against more granular, premium... Read more
Tags: geofencing, location, location based advertising, location based service, mobile, mobile analytics
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In January, as most people are planning and executing their New Year’s resolutions (see my last post), my mind often wanders to playing catch up on things I didn’t do last year. It never fails that I always fall behind on keeping up with the latest and greatest movies – especially the ones that get nominated for the academy awards. And nothing makes the Oscars more irrelevant than not having seen at least one nominated movie.
With that in mind and a long fourteen hour flight to Sydney from Seattle ahead of me, I decided to watch the Oscar-nominated Moneyball.
Does art imitate life or is it the other way around? Given Moneyball is based on the nonfiction best seller by author Michael Lewis, the answer doesn’t much matter; that is unless you look outside of baseball.
Watching Moneyball, I was struck by how similar the plot is to what we see going on with mobile marketers around the world. Read some key dialogue from the movie:
“There is an epidemic failure within the game to understand what is really happening. And this leads people who run Major League Baseball teams to misjudge their players and mismanage their teams. I apologize.” (Peter Brand)
“Go... Read more
Tags: analytics, context, mobile, mobile analytics, mobile data
Posted in Opinions, Wireless | 2 Comments »
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