When you think about mobile, what are some of the things that come to mind? Fast, personal, ready, fun and connected are a few terms that come up. People think about mobile much differently than they do personal computers. How many times has someone almost bumped into you on the street as a result of their eyes being fixed on the screen in their hands? This is a familiar interaction in today’s device-obsessed contemporary culture.
There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made purchases on their phone in the last week[ii]. Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.
Use push notifications to let users know when they are close to your store.
GPS locators are great for retail stores—brands like Starbucks, Target and Goodyear use this creative functionality to drive in-store traffic.
Include the option to set calendar reminders.
This functionality is great for entertainment clients that want to remind fans to watch upcoming movies and shows, or for retailers to remind customers that a sale is starting or announce that a new product is available.
If you have an app, increase interactivity by implementing... Read more
In January, as most people are planning and executing their New Year’s resolutions (see my last post), my mind often wanders to playing catch up on things I didn’t do last year. It never fails that I always fall behind on keeping up with the latest and greatest movies – especially the ones that get nominated for the academy awards. And nothing makes the Oscars more irrelevant than not having seen at least one nominated movie.
With that in mind and a long fourteen hour flight to Sydney from Seattle ahead of me, I decided to watch the Oscar-nominated Moneyball.
Does art imitate life or is it the other way around? Given Moneyball is based on the nonfiction best seller by author Michael Lewis, the answer doesn’t much matter; that is unless you look outside of baseball.
Watching Moneyball, I was struck by how similar the plot is to what we see going on with mobile marketers around the world. Read some key dialogue from the movie:
“There is an epidemic failure within the game to understand what is really happening. And this leads people who run Major League Baseball teams to misjudge their players and mismanage their teams. I apologize.” (Peter Brand)