Tagged 'mobile analytics'

The Power of Social Influence: From a Bucket of Ice to the End of a Relationship

Posted by Glenn Pingul on August 29th, 2014 at 10:46 am

Hi.  My name is Glenn Pingul and my daughter nominated me to do the ALS Ice Bucket Challenge. I will donate $25 to ALS and nominate…
By now, I’m sure everyone has been exposed to the ‘ALS Ice Bucket Challenge’ – by either experiencing the freezing sensation or laughing hysterically at the thousands of bloopers circulating on the social media front.  Initiated by one person with a challenge to three people, the phenomenon has now exploded into more than 4 million challenges and more importantly, more than $94 million (compared to $2.7 million during the same period last year) in donated funds to the ALS Association.
This is a great testament to the willingness of people to contribute to the greater good (and to humiliate themselves in the name of good fun), and more than valid proof of the power of social influence. Just think – what other channel or technique can spread the word and drive action that quickly?
Social influence is by no means a new concept or technique – it’s been used by governments, businesses, politicians, etc. for years.  Ever added that ‘other people who bought this also bought this’ item to your online shopping cart or contributed that extra... Read more

Millennial Media & Hipcricket Partner Up To Provide Advertisers Deeper Mobile Analytics

Posted by Dan Wittmers on December 16th, 2013 at 10:12 am

Unless you've been living under a rock these past few months, you've probably heard that Millennial Media recently acquired rival mobile ad network Jumptap, in an effort to become the most powerful mobile network in market. I've had a lot of people ask for my opinion on this (bold) move by the two companies to join forces and my reply has been consistently positive. As a buyer, I've always felt like the two companies' strengths always made up for what the other lacked; the perfect odd couple for the mobile industry.

Why The App Won The Software War

Posted by Devanshi Garg on August 30th, 2013 at 9:39 am

The word "app" has become ingrained into the global lexicon of software development. As time has passed and technology has evolved, people have viewed software from progressively different perspectives. Microsoft Office is a piece of software—yet so is a video game. And so is PayPal, for that matter.
As Marc Andreessen, co-founder of venture capital firm Andreessen Horowitz, eloquently puts it, “Software is eating the world.”
But as software rises, we use the term less and less. Andreesssen's statement, meant to describe how software companies are disrupting entire industries and challenging the norm, is best manifested in the proliferation of apps. In 2013, we’ve been inundated with the concept of apps—on smartphones, tablets and laptops, of course, but also more unusual domains like cars and refrigerators.
The term's newfound ubiquity raises an interesting point about how we perceive the software that now surrounds us. What exactly is an "app"? When did a package of code meant to execute a function stop being a "program" or a "piece of software"? And is there a difference that goes deeper than a linguistic fad?
Software Is Old And Busted, Apps Are The New Hotness
Prior to the proliferation of mobile devices, downloading software and experimenting with new programs... Read more

Mobile is as Mobile Does

Posted by James Lamberti on April 1st, 2013 at 11:23 am

When you think about mobile, what are some of the things that come to mind? Fast, personal, ready, fun and connected are a few terms that come up. People think about mobile much differently than they do personal computers. How many times has someone almost bumped into you on the street as a result of their eyes being fixed on the screen in their hands? This is a familiar interaction in today’s device-obsessed contemporary culture.

6 Ways to Keep Your Mobile Users Engaged

Posted by Li-at Karpel on December 4th, 2012 at 6:44 am

Li-at Karpel Gurwicz is the marketing manager of Conduit Mobile. She is responsible for leading the business unit’s marketing strategy and programs, and managing strategic partners.

So you’ve built a beautiful mobile application that is blazing fast and sports an incredibly impressive UI. Now the app downloads should come rolling in, right?
Wrong.
Creating your mobile app is the easy part of the process. Actually keeping your users engaged and willing to open your app again and again is the big challenge.
Mobile analytics company Flurry says that on average, 54% of users will open your mobile app again 30 days after the initial download. But as you might expect, the longer users have your app, the less they’ll be using it: After 90 days, only 35% of mobile users will still be using the app, according to the firm.
So how do you keep your users engaged and continually looking to your app for information and entertainment? Here are a few tips to keep in mind before and after app creation to ensure that your users get the most out of your app:

Leverage analytics: Analytics are hugely important to the success of any mobile app, as it can tell you who is using... Read more