Tagged 'mobile analytics'

Millennial Media & Hipcricket Partner Up To Provide Advertisers Deeper Mobile Analytics

Posted by Dan Wittmers on December 16th, 2013 at 10:12 am

Unless you've been living under a rock these past few months, you've probably heard that Millennial Media recently acquired rival mobile ad network Jumptap, in an effort to become the most powerful mobile network in market. I've had a lot of people ask for my opinion on this (bold) move by the two companies to join forces and my reply has been consistently positive. As a buyer, I've always felt like the two companies' strengths always made up for what the other lacked; the perfect odd couple for the mobile industry.

Why The App Won The Software War

Posted by Devanshi Garg on August 30th, 2013 at 9:39 am

The word "app" has become ingrained into the global lexicon of software development. As time has passed and technology has evolved, people have viewed software from progressively different perspectives. Microsoft Office is a piece of software—yet so is a video game. And so is PayPal, for that matter.
As Marc Andreessen, co-founder of venture capital firm Andreessen Horowitz, eloquently puts it, “Software is eating the world.”
But as software rises, we use the term less and less. Andreesssen's statement, meant to describe how software companies are disrupting entire industries and challenging the norm, is best manifested in the proliferation of apps. In 2013, we’ve been inundated with the concept of apps—on smartphones, tablets and laptops, of course, but also more unusual domains like cars and refrigerators.
The term's newfound ubiquity raises an interesting point about how we perceive the software that now surrounds us. What exactly is an "app"? When did a package of code meant to execute a function stop being a "program" or a "piece of software"? And is there a difference that goes deeper than a linguistic fad?
Software Is Old And Busted, Apps Are The New Hotness
Prior to the proliferation of mobile devices, downloading software and experimenting with new programs... Read more

Mobile is as Mobile Does

Posted by James Lamberti on April 1st, 2013 at 11:23 am

When you think about mobile, what are some of the things that come to mind? Fast, personal, ready, fun and connected are a few terms that come up. People think about mobile much differently than they do personal computers. How many times has someone almost bumped into you on the street as a result of their eyes being fixed on the screen in their hands? This is a familiar interaction in today’s device-obsessed contemporary culture.

6 Ways to Keep Your Mobile Users Engaged

Posted by Li-at Karpel on December 4th, 2012 at 6:44 am

Li-at Karpel Gurwicz is the marketing manager of Conduit Mobile. She is responsible for leading the business unit’s marketing strategy and programs, and managing strategic partners.

So you’ve built a beautiful mobile application that is blazing fast and sports an incredibly impressive UI. Now the app downloads should come rolling in, right?
Wrong.
Creating your mobile app is the easy part of the process. Actually keeping your users engaged and willing to open your app again and again is the big challenge.
Mobile analytics company Flurry says that on average, 54% of users will open your mobile app again 30 days after the initial download. But as you might expect, the longer users have your app, the less they’ll be using it: After 90 days, only 35% of mobile users will still be using the app, according to the firm.
So how do you keep your users engaged and continually looking to your app for information and entertainment? Here are a few tips to keep in mind before and after app creation to ensure that your users get the most out of your app:

Leverage analytics: Analytics are hugely important to the success of any mobile app, as it can tell you who is using... Read more

Amp Up Your Mobile Approach!

Posted by Kamal Kaur on October 19th, 2012 at 12:32 pm

There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made purchases on their phone in the last week[ii]. Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.

Use push notifications to let users know when they are close to your store.

GPS locators are great for retail stores—brands like Starbucks, Target and Goodyear use this creative functionality to drive in-store traffic.

Include the option to set calendar reminders.

This functionality is great for entertainment clients that want to remind fans to watch upcoming movies and shows, or for retailers to remind customers that a sale is starting or announce that a new product is available.

If you have an app, increase interactivity by implementing... Read more