Tagged 'mobile advertising'

Navigating the Shift From TV to Mobile

Posted by Dan Wittmers on August 27th, 2014 at 10:45 am

Why are so many brand marketers still struggling to shift budget away from traditional TV into digital and mobile –especially when consumers are spending 33 minutes per day consuming mobile video.

New CES Toys Highlight the Coming Year of the ‘Phablet’

Posted by Tom O'Regan on January 13th, 2014 at 6:36 pm

The new releases from CES are exciting for consumers and advertisers alike, but they also present a challenge for advertisers to live up to the advances in technology. Consumers will have less patience for media pollution and will be expecting better experiences.

2014: The Year of Unifying & Defragmenting Mobile

Posted by Geoff Gieron on January 9th, 2014 at 1:01 pm

It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more

Get and Stay Fit for 2014! Top 3 New Year Resolutions for Mobile App Developers

Posted by Dale Carr on January 2nd, 2014 at 2:34 pm

It’s that time of year when we look back at our accomplishments as well as some lessons learned, and recommit to doing our best in the New Year. Mobile app developers faced industry-wide challenges in 2013 (from stricter COPPA regulation to Google’s Ban of Push Notifications ), sparking many to re-think their marketing and monetization strategies. With the New Year upon us, we offer you these realistic and achievable fitness tips to help your app monetization strategy shape up to all it should be in 2014:
Trim the fat:
Would you rather spend hours walking slowly on a treadmill to burn 100 calories, or 20 minutes on the elliptical to burn off twice as many calories and convert that energy into lean muscle? To monetize efficiently, don’t overstuff your app with ads by placing banners in every conceivable place. Opting for quality ad formats over quantities of mundane banners, is key to driving engagement and thus, more revenue. It’s all about efficiency. Think of your user experience first, and replace bulky banners with fewer but smarter, more effective ad formats that work harder to drive results.
Exercise different muscles:
Since it’s the New Year, we’ll give you... Read more

Millennial Media & Hipcricket Partner Up To Provide Advertisers Deeper Mobile Analytics

Posted by Dan Wittmers on December 16th, 2013 at 10:12 am

Unless you've been living under a rock these past few months, you've probably heard that Millennial Media recently acquired rival mobile ad network Jumptap, in an effort to become the most powerful mobile network in market. I've had a lot of people ask for my opinion on this (bold) move by the two companies to join forces and my reply has been consistently positive. As a buyer, I've always felt like the two companies' strengths always made up for what the other lacked; the perfect odd couple for the mobile industry.