Tagged 'mobile ads'

Navigating the Shift From TV to Mobile

Posted by Dan Wittmers on August 27th, 2014 at 10:45 am

Why are so many brand marketers still struggling to shift budget away from traditional TV into digital and mobile –especially when consumers are spending 33 minutes per day consuming mobile video.

3 Reasons Why Mobile Apps Are the Future of Advertising

Posted by Devanshi Garg on May 13th, 2013 at 9:21 am

If you were to go back in time and interview any leading advertising guru, it is likely he or she would never believe that advertising through a phone could work, let alone increase business for clients.  Yet here we sit in 2013 with mobile advertising dollars surpassing $9.6 billion per year.

Amp Up Your Mobile Approach!

Posted by Kamal Kaur on October 19th, 2012 at 12:32 pm

There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made purchases on their phone in the last week[ii]. Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.

Use push notifications to let users know when they are close to your store.

GPS locators are great for retail stores—brands like Starbucks, Target and Goodyear use this creative functionality to drive in-store traffic.

Include the option to set calendar reminders.

This functionality is great for entertainment clients that want to remind fans to watch upcoming movies and shows, or for retailers to remind customers that a sale is starting or announce that a new product is available.

If you have an app, increase interactivity by implementing... Read more

Polo Ralph Lauren Teams Up With Medialets: Takes Over New York Times iPad App

Posted by Dan Wittmers on August 8th, 2012 at 9:00 am

By: Dan Wittmers
Back in September of 2011, Polo Ralph Lauren sponsored a takeover of the New York Times iPad App. The Medialets powered rich media experience provided a magazine-esque user experience with beautiful imagery, extensive video content and detailed product information. The ground-breaking execution also touted the first in-ad shopping cart and allowed non-subscribers of NYT to access select content past the application's paywall.
Their recent "Sports of Summer" campaign has also taken over the NYT iPad app and touts similar first to market executions. Some of the highlights include:

The sponsorship unlocks six sections of The New York Times subscriber content, including Sports, Fashion, Home & Garden, Travel, T Magazine and Olympics.
Several different banners connect users to another immersive magazine-like experience, this time showcasing “the Sports of Summer” content – the Olympics and other sports like U.S. Open Golf, Wimbledon, The Open Championship, Black Watch Polo and U.S. Open Tennis.
The campaign invites consumers to browse a range of sports apparel and, like the previous Polo Ralph Lauren takeover of The New York Times, users can shop directly in the ad unit.

This campaign is a beautiful example of the immersive power rich media provides; especially on the new iPad and it's beautiful... Read more

Passion Exposed: A Mobile Marketer’s Manifesto

Posted by Dan Wittmers on July 18th, 2012 at 1:42 pm

An old mentor of mine used to say, “Never fear asking the wrong question, fear the day you lack the desire to ask one at all.”  It is innate in all of us, as humans, to crave knowledge.  From the moment we're born, we not only crave it, we seek it out; even thrive off it.  Knowledge sparks passion, which quickly ignites innovation and change, yet without it, most are condemned to watch sparks fizzle into smoke.  I am the Founder and CEO of the Mobile Leaders Alliance (MLA), a company dedicated to the continued education and socialization of mobile professionals, and what you are about to read is my passion exposed.
When I sat down to write this, I wasn’t exactly sure what to say.  For those of you who know me, you know that’s a rarity when it comes to me and the topic of mobile.  I decided to watch a little early morning television and hopefully find inspiration in the comfort of that glorious blue tint.  When I turned on the TV, there was an Eva Mendez movie on called, ‘Live!’.IMDB describes this 2007 drama as, “A mocumentary following an ambitious TV network executive trying to produce a... Read more