Tagged 'mix'

5 Top Trends in Social Media 2013

Posted by Rick Mathieson on December 28th, 2012 at 2:49 pm

´╗┐Now that our "Top 10" lists for 2012 are out, we're turning our attention to top trends to watch in 2013.
First up: Five big trends to look for in the world of social media marketing.
5. Social Gets More Physical
In the year ahead, look for an increasing number of social initiatives to move away from pure-play digital to the physical world. Coca-Cola has been a leader in this, with efforts like the Happiness Truck and Happiness Vending Machines, which engaged consumers in the physical world, and helped those consumers propagate the experience via digital.
You also saw Microsoft use branded mobile game apps like "Dance Cam" to engage in the physical world by enabling folks to create dance videos on their mobile phones and then share them.
And ad hoc physical world social networks will become commonplace. Look at efforts like Heineken's personalized QR codes for music festivals, where users can create their own customized QR code stickers that other attendees can scan to spark up conversation.
Factor in augmented reality, and "liking" things in the physical world will take on all-new forms.
In a world gone mobile, having a desktop presence or experience becomes increasingly irrelevant.
4. 'Presence' Takes A Backseat to Campaigns
As I write... Read more