Tagged 'mini'

Top 5 'Non-Digital' Digital Initiatives 2012 (Video)

Posted by Rick Mathieson on December 27th, 2012 at 3:09 pm

This is a little different than our other Tops lists for 2012 – a list of digital promotions that didn’t
involve consumers interacting with any kind of screened device, mobile or otherwise.
Here, the interface may be your voice, your body or your brain. All that matters is the fun.
5. Honda’s Life Size Paper Model of Its New Car
Sure it’ll crumple in a crash. But I hear it’s very light and picks up speed in a stiff wind.
4. Mini ID’s Your Driving Style & Offers You A Cup of Joe to Match
Crazy ass drivers get an industrial-strength espresso, while slow pokes may get a mild Americano.
3. VW’s ‘Up!’ Care Powered by Cheers (tie)

How many miles-per-cheer can you get with the Volkswagen up!?
2. Fridge Magnet Orders Pizza for You
What's not to love about a fridge magnet that orders your favorite pizza when you push it?
1. Coca-Cola Amplifier: Magazine Ad Turns into a Speaker System for Your iPhone
Bringing whole new meaning to the term “plug and play.” Yes, it does involve a mobile screen, but the promotional device itself is print. Brilliant (see video above).

Believing in ghosts

Posted by Emil Jimenez on December 9th, 2010 at 11:19 am

We live in a world where ghosts are everywhere. They are our friends, colleagues and customers. They have the ability to change they way we behave, sway public opinion and facilitate our lives. These aren’t ghosts in white sheets, but rather a ghost of a digital kind. The kind that swipes a purse over a turnstile at the metro station and the turnstile magically opens. The kind of ghost that has over a million hits on you tube for funny videos they make from their bedroom. Or the ghost that gets other ghosts together to make a bulk purchase and get a discount with a retailer. I am calling them ghosts because they are no more than an ip address and an email account yet they have the ability to scare brands into doing what they want.
Brands that want to survive the social media network must base their communication strategy around what people are saying about them online. There are a number of tools available to track what people are saying about your brand online but the best is arguably Radian6. It provides comprehensive analysis of over 11 million digital impressions, filtered by language, country, brand, and keywords.... Read more

Guinness, Mini launch utility iPhone Apps

Posted by Mario Sgambelluri on September 16th, 2009 at 12:00 am

A couple of brands, Guiness (the beer people) and Mini USA, recently launched iPhone Apps that do some cool, unique stuff.
First, Mini USA's roadside assistance app helps you out in jam (you tell it what your problem is, it sends help). There are some interesting personalization angles here, too. You enter your VIN number so it knows who you are and you can upload pics. (Adverblog)
Next, Guiness has an app that tells you where the closes bar serving their beer is. They're charging for it, by the way. $1.99. Bold for a branded app. (MediaPost)
These apps are pretty much for brand advocates, existing customers, so they won't win the brands new followers, but maybe that's the best way to leverage iPhone apps in a marketing strategy. Brands have had mixed success when it comes to broad plays. MasterCard gets a thumbs-down for their "Priceless Pics" app. (MediaPost) Kraft gets a thumbs-up. (Washington Post)