Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.
Mr.Youth and Intrepid Consulting have put a bunch of US and UK millennials under the microscope by engaging them in projection exercises, surveying them and analyzing their digital ethnography to produce some insights into what they want, how they think and how to engage, manage or sell them. Titled Millennial Inc. – What Your Company Will Look Like When Millennials Call the Shots," it gets you thinking about the younger people you work with and the target audiences you seek to influence and persuade.
Consider four of the provocative notions discovered:
Collaboration, shared responsibility and consensus rule. Millenials want to be taken seriously and have both a voice and vote. They expect to weigh-in on the key issues regardless of rank, tenure, status or skill set. They don't want to be bossed around and expect to be included in every relevant decision. They reject hierarchy. "Seniority and tenure are dirty words." They don't want to be bored or have to work their way up along a well-trodden path.
Maybe this is a presumption... Read more