Tagged 'millenials'

4 Ways to Engage Millennials

Posted by Daniel Flamberg on May 14th, 2010 at 12:00 am

Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party. 

Mr.Youth and Intrepid Consulting have put a bunch of US and UK millennials under the microscope by engaging them in projection exercises, surveying them and analyzing their digital ethnography to produce some insights into what they want, how they think and how to engage, manage or sell them. Titled Millennial Inc. – What Your Company Will Look Like When Millennials Call the Shots," it gets you thinking about the younger people you work with and the target audiences you seek to influence and persuade. 

Consider four of the provocative notions discovered: 

Collaboration, shared responsibility and consensus rule. Millenials want to be taken seriously and have both a voice and vote. They expect to weigh-in on the key issues regardless of rank, tenure, status or skill set. They don't want to be bossed around and expect to be included in every relevant decision. They reject hierarchy. "Seniority and tenure are dirty words." They don't want to be bored or have to work their way up along a well-trodden path. 

Maybe this is a presumption... Read more

Is iPad Built for Two?

Posted by Michael Leis on January 29th, 2010 at 12:00 am

Today, the radio industry publication Music Week published Dan Thornton's thoughts on the iPad's impact on commercial radio. As Absolute Radio Digital Marketing Manager, he brought up a lot of good thought-starters on the potential. What I found most interesting was him setting the interaction environment of use.
iPad replaces all those heavy textbooks
While those like me don't see a fit for the iPad in an already computer-saturated home environment, the iPad literally takes twenty pounds off the backs of high school and college kids if their textbooks are all available through the app store. And why wouldn't publishers put their books in the App store? The audience is already there and ready to one-click all the bookstore hassle away.
iPad is for small group sharing
As I've been talking about for the past year or so, I believe the next wave in social computing is small groups. I see today's kids in the US behaving a lot like young adults in Korea, finding a lot of enjoyment and social currency in using a single computer together. This concept also extends to networked publics, and being able to create a small social conversation about a topic or item not among all 120 of... Read more