Tagged 'Microsoft'

Microsoft Shows Retailers How to Use Kinect for Window Displays (Video)

Posted by Rick Mathieson on October 15th, 2013 at 1:52 pm

Microsoft is pitching a whole different kind of windows.
In a series of new YouTube videos, the software giant is showing
retailers how its Kinect gaming technology could be used to create
highly interactive window displays.
I think this is compelling - not just for store windows, but for outdoor
advertising in general - potentially turning advertising displays into
pop-up storefronts or micro sites.
What's your view? Would you use this kind of technology at retail? If so, how? If not, why?
Other videos include Retail Clothing Scenario and Toy Store Scenario.
Read more about the initiative here.

5 Top Trends in Social Media 2013

Posted by Rick Mathieson on December 28th, 2012 at 2:49 pm

Now that our "Top 10" lists for 2012 are out, we're turning our attention to top trends to watch in 2013.
First up: Five big trends to look for in the world of social media marketing.
5. Social Gets More Physical
In the year ahead, look for an increasing number of social initiatives to move away from pure-play digital to the physical world. Coca-Cola has been a leader in this, with efforts like the Happiness Truck and Happiness Vending Machines, which engaged consumers in the physical world, and helped those consumers propagate the experience via digital.
You also saw Microsoft use branded mobile game apps like "Dance Cam" to engage in the physical world by enabling folks to create dance videos on their mobile phones and then share them.
And ad hoc physical world social networks will become commonplace. Look at efforts like Heineken's personalized QR codes for music festivals, where users can create their own customized QR code stickers that other attendees can scan to spark up conversation.
Factor in augmented reality, and "liking" things in the physical world will take on all-new forms.
In a world gone mobile, having a desktop presence or experience becomes increasingly irrelevant.
4. 'Presence' Takes A Backseat to Campaigns
As I write... Read more

Top 10 Mobile Marketing Initiatives 2012 (Video)

Posted by Rick Mathieson on November 27th, 2012 at 8:50 pm

Mobile marketing is so much more than advertising.
As readers of my books THE ON-DEMAND BRAND and BRANDING UNBOUND know, I don’t consider mobile advertising very compelling. So it
won’t come as a shock that there isn't much in the way of pure-play mobile ads in this year’s list of top 10 mobile marketing initiatives.
For me, mobile isn’t about taking an ad model from the old-school Internet – namely a "ad banner" – and plopping it onto a business-card size screen, or even the larger screen of an iPad.
It’s about creating unique and differentiating branded experiences that drive home your value proposition in amazing new ways.
To that end, here are 10 of my favorite mobile promotional initiatives for 2012.
Agree with my list? Disagree? What initiatives would you ad to the list?
Let us know!


10. Heineken Personalized QR
Code Stickers Become Ice Breakers at Music Festival
Talk about a conversation starter.
9. ‘Dance Cam’ Mobile App
Lets you Create Music Videos on Your Phone
Because there are few things more entertaining (and, often, disturbing)
than watching folks dance on the Xbox Kinect system on games like Dance
Central. So why not mobilize it?
8. Starbucks Brings Mobile
AR to Valentine’s Day
It’s the AR, Cupid.
7. Red... Read more

WebRTC: The Web Browser gets disruptive?

Posted by Michael Vitale on July 6th, 2012 at 12:00 am

Last week's Google I/O 2012 conference provided plenty to talk about in the Web and mobile universe.  One of the conference sessions, WebRTC: Real-time Audio/Video and P2P in HTML5, really caught my attention because of its potential to disrupt communications technology.  If you're unfamiliar with WebRTC, or Web Real-Time Communications, the project's website sums it up this way:
WebRTC is a free, open project that enables web browsers with Real-Time Communications (RTC) capabilities via simple Javascript APIs. The WebRTC components have been optimized to best serve this purpose.
Our mission: To enable rich, high quality, RTC applications to be developed in the browser via simple Javascript APIs and HTML5.
In plain English, the completely open source technology allows programmers to build powerful, browser-based, audio and video chat applications using only Javascript - no plugins required.  If you're a user of Google+ Hangouts, then you've already seen some of the possibilities.  The W3C draft isn't complete, but the new standard is supported by (almost) every major browser maker including Google, Mozilla, Microsoft and Opera.  Unsurprisingly, Apple hasn't thrown their weight behind the initiative.
The standard has been discussed for some time, but the I/O session, delivered by Google's WebRTC Tech Lead, Justin Uberti, featured several noteworthy milestones and demonstrations:

Using Javascript, the browser is able to access device webcams... Read more

MPEG DASH..it's time for Apple to put up or shut up

Posted by Michael Vitale on April 27th, 2012 at 10:00 am

It's possible the following post may prompt the Apple police to break down my door in a pre-dawn raid. No, I didn't find an iPhone 6 prototype in a bar. I'm just a guy who's annoyed at the hypocrisy sometimes exhibited by our friends in Cupertino. My latest gripe involves the recently ratified streaming media protocol MPEG DASH.
Behind closed doors, online content providers waste enormous amounts of time, effort and expense repackaging audio and video content to stream over various protocols.  You may not have heard of Apple HLS, Microsoft Smooth Streaming, Adobe HDS,  RTSP and RTMP, but they are just some of the protocols that need to be considered when trying to support media on every possible device that can connect to the Internet. The explosion of tablets in the past two years has only intensified the problem.  We like to call this fragmentation.
DASH, or Dynamic Adaptive Streaming over HTTP, has the potential to unify streaming communications. The spec allows content creators and distributors to take a media file and deliver it to any device that can accept DASH, and it supports many of the best features of existing http streaming protocols. The new standard is gaining serious momentum from the likes of Adobe, Microsoft and Cisco among other heavy... Read more