Microsoft is pitching a whole different kind of windows.
In a series of new YouTube videos, the software giant is showing
retailers how its Kinect gaming technology could be used to create
highly interactive window displays.
I think this is compelling - not just for store windows, but for outdoor
advertising in general - potentially turning advertising displays into
pop-up storefronts or micro sites.
What's your view? Would you use this kind of technology at retail? If so, how? If not, why?
Other videos include Retail Clothing Scenario and Toy Store Scenario.
Read more about the initiative here.
Last week's Google I/O 2012 conference provided plenty to talk about in the Web and mobile universe. One of the conference sessions, WebRTC: Real-time Audio/Video and P2P in HTML5, really caught my attention because of its potential to disrupt communications technology. If you're unfamiliar with WebRTC, or Web Real-Time Communications, the project's website sums it up this way:
The standard has been discussed for some time, but the I/O session, delivered by Google's WebRTC Tech Lead, Justin Uberti, featured several noteworthy milestones and demonstrations:
It's possible the following post may prompt the Apple police to break down my door in a pre-dawn raid. No, I didn't find an iPhone 6 prototype in a bar. I'm just a guy who's annoyed at the hypocrisy sometimes exhibited by our friends in Cupertino. My latest gripe involves the recently ratified streaming media protocol MPEG DASH.
Behind closed doors, online content providers waste enormous amounts of time, effort and expense repackaging audio and video content to stream over various protocols. You may not have heard of Apple HLS, Microsoft Smooth Streaming, Adobe HDS, RTSP and RTMP, but they are just some of the protocols that need to be considered when trying to support media on every possible device that can connect to the Internet. The explosion of tablets in the past two years has only intensified the problem. We like to call this fragmentation.
DASH, or Dynamic Adaptive Streaming over HTTP, has the potential to unify streaming communications. The spec allows content creators and distributors to take a media file and deliver it to any device that can accept DASH, and it supports many of the best features of existing http streaming protocols. The new standard is gaining serious momentum from the likes of Adobe, Microsoft and Cisco among other heavy... Read more