Now that our "Top 10" lists for 2012 are out, we're turning our attention to top trends to watch in 2013.
First up: Five big trends to look for in the world of social media marketing.
5. Social Gets More Physical
In the year ahead, look for an increasing number of social initiatives to move away from pure-play digital to the physical world. Coca-Cola has been a leader in this, with efforts like the Happiness Truck and Happiness Vending Machines, which engaged consumers in the physical world, and helped those consumers propagate the experience via digital.
You also saw Microsoft use branded mobile game apps like "Dance Cam" to engage in the physical world by enabling folks to create dance videos on their mobile phones and then share them.
And ad hoc physical world social networks will become commonplace. Look at efforts like Heineken's personalized QR codes for music festivals, where users can create their own customized QR code stickers that other attendees can scan to spark up conversation.
Factor in augmented reality, and "liking" things in the physical world will take on all-new forms.
In a world gone mobile, having a desktop presence or experience becomes increasingly irrelevant.
4. 'Presence' Takes A Backseat to Campaigns
As I write... Read more
Last week's Google I/O 2012 conference provided plenty to talk about in the Web and mobile universe. One of the conference sessions, WebRTC: Real-time Audio/Video and P2P in HTML5, really caught my attention because of its potential to disrupt communications technology. If you're unfamiliar with WebRTC, or Web Real-Time Communications, the project's website sums it up this way:
The standard has been discussed for some time, but the I/O session, delivered by Google's WebRTC Tech Lead, Justin Uberti, featured several noteworthy milestones and demonstrations:
It's possible the following post may prompt the Apple police to break down my door in a pre-dawn raid. No, I didn't find an iPhone 6 prototype in a bar. I'm just a guy who's annoyed at the hypocrisy sometimes exhibited by our friends in Cupertino. My latest gripe involves the recently ratified streaming media protocol MPEG DASH.
Behind closed doors, online content providers waste enormous amounts of time, effort and expense repackaging audio and video content to stream over various protocols. You may not have heard of Apple HLS, Microsoft Smooth Streaming, Adobe HDS, RTSP and RTMP, but they are just some of the protocols that need to be considered when trying to support media on every possible device that can connect to the Internet. The explosion of tablets in the past two years has only intensified the problem. We like to call this fragmentation.
DASH, or Dynamic Adaptive Streaming over HTTP, has the potential to unify streaming communications. The spec allows content creators and distributors to take a media file and deliver it to any device that can accept DASH, and it supports many of the best features of existing http streaming protocols. The new standard is gaining serious momentum from the likes of Adobe, Microsoft and Cisco among other heavy... Read more