Are you alienating customers as you scale?
Business growth is often considered relative to customer acquisition. More new customers = more growth. Growing businesses implement more metrics to track this growth. But what about specific B2B customer retention strategies? During growth, it becomes even more important to track what not only attracts new customers, but what helps you retain the customers you have.
Our infographic shows how easy it is to lose sight of real customers and their needs as you scale your business.
Don't just grow, grow with your customers.
When scaling any business, there are likely to be changes some customers simply will not care for, and you're bound to lose a few of them along the way. But there are ways to make sure you'll have a better chance at keeping those customers while gaining some valuable insight as you move forward.
Here are 5 B2B customer retention strategies to implement during growth:
1. Pay attention to how customers behave.
Customers, especially when interacting with other people, are apt to behave in ways that are contrary to what they have told you. Watch how your customers are behaving. Are they renewing contracts? Are they upgrading their services? Use these objective measurements as guideposts... Read more