Tagged 'media'

Bad Lip Reading: Game of Thrones (Hilarious Video)

Posted by Rick Mathieson on October 16th, 2013 at 5:32 pm

It's often said that consumers own the brand in the digital age.
And indeed, in my book THE ON-DEMAND BRAND, I talk about the importance of emphasizing what I call the P.O.S.itive - making experiences Personalizable, Ownable, and Shareable.
The effort here was not a sanctioned initiative. It is just a particularly side-splitting example of how superfans working their magic - a notion that brands find both horrifying and promotional gold.
After all, you aren't anybody until you're getting spoofed in viral videos - or a SNL skit.
Is your brand ready for this kind of mischief?
Read more about the video, here.

The Future of the Futures Market for Online Inventory

Posted by Bill Guild on October 14th, 2013 at 8:05 am

Futures trading is common for all kinds of commodities like Home Heating Oil, but it won’t catch on in the current ad ecosystem.  When a fuel supply company or a homeowner believes that an especially cold winter or unrest in the Middle East will probably drive up prices, they can buy heating oil futures.  That is, they can enter into a contract to buy heating oil in the future at a price that is set now.  We all know that there is an entire industry of speculative futures traders who buy up commodities hoping to sell at a higher price before those commodities are delivered.  It seems that advertisers would also be interested in buying online ad space this way.  When an advertiser believes that the economy will heat up or interest in a topic may increase, that advertiser may want to lock in a price for future advertising.  Then at some point the speculators should arrive to heat up the market.
Prices of commodities fluctuate as supply varies with respect to demand.  More supply than demand causes prices to drop while more demand than supply pushes prices up.  Of course, very high futures prices can be an incentive to increase... Read more

The Inside Scoop on 'Poo Pourri's' Outrageous New Viral Video: Q&A with CEO Suzy Batiz

Posted by Rick Mathieson on September 12th, 2013 at 8:46 am

In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.

> Q&A: SUZY BATIZ: FLUSH WITH SUCCESS (CLICK TO HEAR AUDIO INTERVIEW)<

In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more

'Gifs with Benefits': Redux CEO Sangita Verma on New Video-Sharing App Riffsy (Interview)

Posted by Rick Mathieson on July 17th, 2013 at 6:07 pm

It's simple to the point of, "duh."
Since the advent of the Internet, accessing video has largely meant viewing a still image and a text link that you had to click and then wait to load before deciding on whether it was all worth the effort.
Berkeley Calif.-based startup Redux is out to change all that, with a new app-cum-social-network called Riffsy, an iOS app which launches today on the App Store.
The brainchild of Internet prodigy David McIntosh (left), who was recently named one of Business Week's Top 15 Entrepreneurs under 25, Riffsy makes it easy to create "riffs" - which are 10-second looping video previews that give you an idea of what you'll see when you click through - or as CEO Sangita Verma puts it, they're "gifs with benefits."
These riffs click through to the original source content, as a means by which users can share video of interest (which, to be clear, is not the kind of user-generated video you see with Twitter's Vine; instead, we're talking mass media content, captured and shared with an easy-to-use tool).
For users, a riff is sometimes meant to represent a full expression in itself - a kind of video emoticon borrowing from easily recognized... Read more

Coke 'Sharing Can' Combines Two Cokes in a Single Form Factor (Video)

Posted by Rick Mathieson on May 29th, 2013 at 12:53 pm

And here I thought last week's 'Small World' initiative was cool - and now this.
Coke continues to find innovative ways of turning a soda break into a social experience.
Read more, here.