With more than 90% of retail happening in traditional brick and mortar stores, retailers can use Amazon’s strategies to their own advantage.
Love ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.
A look at five favorites:
5. VW’s Creative ‘Crate Code’
You’ll love the payoff (or payload, that is).
4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar
QR Codes play Cupid.
3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival
You scan me, I'll scan you.
2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation
Drool not included.
1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%
This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).
Tags: advertising, axe, branding, codes, dooh, ecommerce, emart, heineken, marketing, mcommerce, mobile, ooh, peep, qr, retailing, volkswagen, vw
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Wireless, Word of Mouth | No Comments »
Holiday buys can begin as early as August, but it’s not too late to reach consumers during the crucial holiday season.
When planning a holiday campaign, many of the general best practices in mobile will still apply:
Think about running cross platform to reach as many consumers as possible
Implement targeting parameters to reach your core audience
Identify clear campaign goals
With that said—there are a few specific things to think about that can make a difference when running a campaign during the holiday season.
Mobile is not just a DR channel
mCommerce has been getting a lot of attention lately, and deservedly so. Retail advertisers in particular are finding that consumers are responding positively to mCommerce, and it can be a great way to boost sales.
mCommerce should not be thought of as the only option though. Mobile can be an effective branding tool, and as consumers are turning to their phones to research potential gifts, brand awareness campaigns can still often lead to sales (even if it happens in the store, and not directly on the phone).
Identify the big days
Black Friday and Cyber Monday may be over, but there are still a few huge holiday buying days left that advertisers should be planning for. For many... Read more
With apologies to VISA, it's really AMEX that's everywhere you want to be.
At least that's the contention of Julie Fajgenbaum, vice president of brand, marketing and social media for American Express, in our Fall 2011 Mobile Marketing Roundtable.
Joining Fajgenbaum: Adam Broitman, chief ringleader for New York City-based digital marketing agency Circ.us, and Jeff Hasen, chief marketing officer for Seattle-based mobile marketing firm HipCricket - who we'll hear more from over the next few days.
In part one, Fajgenbaum offers insights into AMEX's mobile+social+local strategy, which includes new promotions with Foursquare and Facebook, as well as an initiative with Verizon and Sprint to enable you to make mobile payments using your phone using a prepaid account maintained by AMEX.
As you'll hear, AMEX has adopted "mobile first" design principles - meaning it now designs brand experiences for mobile first, because it will necessarily work on other devices.
Among our questions: What social+local+mobile might mean for AMEX in the next five years - and whether mobile payments spell the end of physical credit cards.
FALL 2011 MOBILE MARKETING ROUNDTABLE PART ONE: AMEX'S MOBILE STRATEGY
Click Here to Listen to: Fall Mobile Marketing Roundtable Part 1
Tags: adam, advertising, american express, amex, branding, broitman, circ.us, fajgenbaum, hasen, jeff, julie, marketing, mcommerce, media, mobile, payments, social, Super Bowl
Posted in Emerging Platforms, Social Media, Websites | No Comments »
Since 2006, I’ve erroneously predicted the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe 2011 is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I’ve outlined a few key areas on which to focus your efforts in 2011.
Tags: 2011, anvil media, email marketing, formic media, kent lewis, lbs, local seo, location based service, marketing trends, mcommerce, mcrm, mobile advertising, mobile apps, mobile marketing, mobile strategy, mobile website, sms, twitter
Posted in Emerging Platforms, Search | 2 Comments »