Tagged 'mcommerce'

Make the Grade with Back-to-School Mobile Offers

Posted by Ashley Eckel on July 30th, 2013 at 6:00 am

The National Retail Federation is predicting back-to-school spending will decline by nearly 13% this year, but retailers shouldn’t be discouraged from capitalizing on one of summer’s peak shopping opportunities.
As mobile commerce and engagement continues to compound daily, today’s parents have come to depend on mobile content more than their Saturday night babysitter. From coupons, to media, to apps, back-to-school shopping is a prime time to target this group and drive mobile, online and in-store sales.
However, the ability to engage parents and kids alike with mobile campaigns requires a blend of relevant content, correct timing, and ease-of-use. This back-to-school season, rather than just being another offer stuffed in an already full inbox, use mobile to connect to consumers in-the-moment, and spur spending both online and off.
Mobile Coupons
When executed correctly, mobile coupons are digital morsels of traffic-driving goodness that arrive just in time to complement a consumer’s need—right then and there. Combined with an easy redemption method such as barcode scanning or offer codes, your mobile coupons can pro-actively address a need, instead of pushing yet another email offer. As a result, the chances that consumers will redeem your offer—in-store or directly from their phones—increases significantly.
Nickelodeon recently used an in-store campaign to offer a... Read more

The New Normal in Retail – It’s Amazon

Posted by Todd Sherman on April 22nd, 2013 at 3:55 pm

With more than 90% of retail happening in traditional brick and mortar stores, retailers can use Amazon’s strategies to their own advantage.

Top 5 Creative QR Code Campaigns 2012 (Video)

Posted by Rick Mathieson on December 21st, 2012 at 4:01 pm

Love ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.
A look at five favorites:
5. VW’s Creative ‘Crate Code’
You’ll love the payoff (or payload, that is).
4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar
QR Codes play Cupid.
3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival
You scan me, I'll scan you.
2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation
Drool not included.
1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%
This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).

Best Practices for Holiday Media Buying in Mobile

Posted by Marcus Startzel on December 8th, 2011 at 8:40 am

Holiday buys can begin as early as August, but it’s not too late to reach consumers during the crucial holiday season.
When planning a holiday campaign, many of the general best practices in mobile will still apply:

Think about running cross platform to reach as many consumers as possible
Implement targeting parameters to reach your core audience
Identify clear campaign goals

With that said—there are a few specific things to think about that can make a difference when running a campaign during the holiday season.
Mobile is not just a DR channel
mCommerce has been getting a lot of attention lately, and deservedly so. Retail advertisers in particular are finding that consumers are responding positively to mCommerce, and it can be a great way to boost sales.
mCommerce should not be thought of as the only option though. Mobile can be an effective branding tool, and as consumers are turning to their phones to research potential gifts, brand awareness campaigns can still often lead to sales (even if it happens in the store, and not directly on the phone).
Identify the big days
Black Friday and Cyber Monday may be over, but there are still a few huge holiday buying days left that advertisers should be planning for. For many... Read more

Mobile Marketing Roundtable: AMEX Goes Mobile + Social + Local & More

Posted by Rick Mathieson on September 29th, 2011 at 8:05 pm

  With apologies to VISA, it's really AMEX that's everywhere you want to be.
At least that's the contention of Julie Fajgenbaum, vice president of brand, marketing and social media for American Express, in our Fall 2011 Mobile Marketing Roundtable.
  Joining Fajgenbaum: Adam Broitman, chief ringleader for New York City-based digital marketing agency Circ.us, and Jeff Hasen, chief marketing officer for Seattle-based mobile marketing firm HipCricket - who we'll hear more from over the next few days.
In part one, Fajgenbaum offers insights into AMEX's mobile+social+local strategy, which includes new promotions with Foursquare and Facebook, as well as an initiative with Verizon and Sprint to enable you to make mobile payments using your phone using a prepaid account maintained by AMEX.
As you'll hear, AMEX has adopted "mobile first" design principles - meaning it now designs brand experiences for mobile first, because it will necessarily work on other devices.
Among our questions: What social+local+mobile might mean for AMEX in the next five years - and whether mobile payments spell the end of physical credit cards.

Click Here to Listen to: Fall Mobile Marketing Roundtable Part 1
(Approx. 6:45)