Tagged 'mashable'

Current and Relevant: How to Find the Coolest New Tools on the Block

Posted by Yuna Park on May 16th, 2013 at 3:59 pm

This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here.
Want to be the go-to guy or gal on your team with the flashiest new apps? The one dressing Instagram photos with never-before-seen filters and stamps, using emoticons our Japanese counterparts only released yesterday?
It can be time-consuming to stay current in social and digital media, so here are some effective ways to quickly surface and assess the hottest toys.
1. Assign yourself playtime. My playtime is Sunday evening after “Mad Men.” I pull out my iPad and iPhone and I furiously start downloading new apps. I jump over to the Featured and Top Charts sections of iTunes to see if there are any new additions. I download them, bring them to the forefront, launch them, create a new account, follow the top accounts (if applicable), invite a few friends and make time to revisit them later in the week. If it’s a photo app, I try out some photos and push them out to Facebook to see how they look. If it’s a news app, I load it up... Read more

What a Difference a Day (Fine, Two) Makes

Posted by Karen Ram on February 1st, 2013 at 10:47 am

As someone that has worked as a social marketer since the dawn of (social media) time, I’m always plugged in. I’m checking Facebook, I’m on Twitter, I’m checking in on Foursquare while Instagramming my life away. News comes at me constantly and quickly and, rarely do I pause and think (or usually in my case, utter out loud) that a news day (or two days) is especially noteworthy or busy. The last two days have been an exception to that rule. So in no particular order, here’s why:
Ed Koch: This is a huge loss for New York and for the world of politics. Ed Koch had more chutzpa and character than most (especially most politicians). Never afraid to speak his mind, Koch stood when most would sit. He was iconic to New York and I can’t remember a time when I couldn’t recall his face and name.
Almost too ironically, a documentary about the late Mayor, Koch, is coming out shortly and I can’t wait to see it to learn more about, and, pay tribute to New York’s most famous Mayor.
Ron Jeremy: Gross. Sad. Grosser! Sadder! Oy. I sat next to Ron Jeremy on a flight back... Read more

Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis

Posted by Amy Kauffman on October 30th, 2012 at 3:34 pm

Like what you read? Want to stay in touch? Follow me on Twitter: @amykauffman or shoot me an email at amy(at)hmgcreative.com

As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

Posted by Adam Leiter on April 24th, 2012 at 1:53 pm

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way?
Months ago, we brought up the discussion around the disconnect between brands and consumers when it comes to social media, and as the socially-connected population grows it is increasingly important to make sure your social strategy matches with what your audience is looking for. On Facebook, your fans ultimately own your brand, and the content you put out there needs to be a conversation rather than a shouting match.
Our own Facebook page is focused on highlighting Star Group’s agency culture and our involvement with clients and community outside of the work itself. Even though our content is an ever-changing process, we want to connect with our friends, colleagues and clients in a more personable way than simply touting our work on their behalf.
For your brand’s page, the goal is likely to be completely different and unique. Just because there is a potential audience of a billion, we all recognize that there are smaller numbers of targeted communities that will be receptive to specific messages.
The grand... Read more