Below is a leaderboard showing post and page activity for a number of the leading brands in the “dips” category. You can see the brands involved in this analysis, their fan base, growth rate, posting volume, etc.
In the chart below, you can see the most impacting topics in this category for the month of May.
Campaigns are often particularly good to examine, and especially highly-engaging ones. So the #anyexcusetoparty hashtag stands out as one to explore. Below is an analysis of that campaign’s activity on Facebook. Not heavy posting volume, but except for the first week, a regular schedule of posting every Thursday. You can also see they were all photo posts.
So what are these highly engaging posts? Below, you can see the style and format. Finding any excuse for chips and dip, with the loose script and casual party scenes adding to the supposed spontaneity.