Tagged 'marketing'

Are We Relying Too Much on Behavioral Economics in Brand Marketing?

Posted by Gerhard Jacobs on January 30th, 2014 at 11:51 pm

the times they are a changin’ folks; and the whippersnappers entering our demographic poole aren’t exactly the loyalists we’ve come to know and rely on for continued support

How to Clone Your Best Salesperson

Posted by Tony Quin on January 15th, 2014 at 9:00 am

Imagine this: sales people that never get tired, never need vacations and happily work 24/7; they don’t need commissions and you always know where they are and what they’re doing. Best of all, every one of them is as good as your best salesperson.
Believe it or not, that is exactly what your company website can and should be.
Too often, brand or company websites are just glorified brochures or worse, repositories for tens of thousands of documents. Enormous amounts of time and money go into expensive content management systems and complex technology that make these sites function, but nobody really seems to answer the most important question: how is our website going to drive sales?
First, you should recognize that your website has become pretty important to your prospects. As the 2013 “Trust in Advertising” study from Nielsen revealed, brand websites are now the second most trusted form of advertising, second only to personal recommendations. This is important because it means that brand sites have become the preferred way that prospects explore a purchase. It’s where they form opinions about your company and about the only place (short of a face-to-face pitch) where you can completely control the story that you tell.
That’s... Read more

3 Secrets to Powerhouse 'Prankvertising' (Video)

Posted by Rick Mathieson on January 7th, 2014 at 4:43 pm

A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more

Why Smart Marketers Need To Secure Their Social Media Accounts

Posted by Willie Pena on December 26th, 2013 at 10:16 am

Marketing campaigns are often fed by data culled from social media. Crucial information, such as who links to a product page or brand website and how often can be helpful, as can details about how followers share brand information and engage with marketing content.  A strong social media presence can give a business an air of authority and increase its popularity in the marketplace.
With social media being so valuable, marketers can’t afford to have a social media account hacked and under the control of someone who can destroy audience relationships and undermine the company’s reputation.   A person who gains unauthorized access to a social account could steal company data – or worse, destroy it.
Fortunately, many social media sites have embraced two-factor authentication, to give marketers and other users a second level of security.   Two-factor authentication requires another form of validation before access can be authorized.  Are you using two-factor, or are you among the legions of marketers who foolishly opt out or dismiss prompts to set up a secure phone number, alternate email or security questions?
Facebook Protection
Marketers who use Facebook for interacting with customers and posting promotions have several different security features to choose from.  Almost from inception, Facebook offered... Read more

2013 – Change is the new constant for SMB digital marketing

Posted by Katya Constantine on December 18th, 2013 at 8:37 pm

As we draw the curtain on 2013, it's safe to say that the year heralded more change in digital marketing than almost any year before. It saw the resurgence of adtech IPO's, a number of social networking giants moving aggressively to new models of monetization, and hundreds of new start-ups emerging in digital marketing space. But while for large marketers this year has been about growth and maturation, for SMB’s it’s been a constant whirlwind of both change and opportunity.

So let's review some of the most interesting developments of 2013 across various channels and how they may have impacted you.