Tagged 'marketing'

5 Reasons to Hype Your Startup Pre-launch by Marketing Now

Posted by David Murdico on May 25th, 2014 at 5:56 pm

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same?
Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you.
Instead of waiting until everything is perfect, launching, and then starting to think about your marketing, plan a marketing strategy and start hyping everything first, so that by the time you launch, you have momentum.
It’s much easier to steer a sailboat and win the race with a good tailwind and a good head start.
1. Get Ranked on Search Before Your Competition Does
The earlier you start getting found for the keywords related to your startup, the better. The best way to do this is by creating good, relevant content like blogs, videos, graphics and quality links on sites that matter to your industry.
Set up your social media channels and get busy. Set up your website as just a web page, for now, and include basic information, links to your social media channels, a... Read more

Dispelling the Myth about Customer Touchpoints

Posted by Jeannie Walters on May 20th, 2014 at 7:41 am

Creating an inventory of all of the touchpoints within the customer journey helps define a lot of moments, both good and not-so-good. When done thoroughly, a touchpoint inventory can be a great launch pad into your customer experience improvement initiative.

But what exactly IS a customer touchpoint?
According to Wikipedia:
Touchpoint (also touch point, contact point, point of contact) is business jargon for any encounter where customers and business engage to exchange information, provide service, or handle transactions.
Wikipedia is spot on, if you happen to be viewing your customer's journey from within the vacuum of your own organization. And too often, that happens to be the case. Customer touchpoints generally are not well understood or appreciated from the customer’s perspective. And they are definitely not just "business jargon." But they can be meaningless unless the company understands them as a complete inventory and as individual opportunities to improve the customer experience.
Awareness and understanding of  your customers’ current situations, and what drives them toward loyalty or defection, is the essential to delivering a superior customer experience. Understanding the actual touchpoints your customers have with your organization is a basic part of that understanding.
Most companies, when defining their customer touchpoints, list things like:

Direct Mail
Web Sites
In-Store Sales Associates
Welcome Letters/Customer Communications
Customer Service Call... Read more

How Marketing Research Can Drive Strategic Planning For Marketers

Posted by Willie Pena on April 28th, 2014 at 9:35 am

For your company to maintain a clear advantage over its competitors and thus maintain a high value market share in your niche, it needs to have its own unique brand story. This is where effective market research comes into the picture and here we’re going to talk about how deep market research can give you a massive strategic planning advantage.
The Strategic Planning Advantage of Marketing Research
The essence of strategic planning revolves around really knowing your customers’ desires and needs in a way that guides your long term strategies so they are ahead of the curve of what others in your niche are doing. In other words, by researching your target market deeply enough, you’ll gain sufficient understanding of your consumers to let you make a business strategy plan which effectively sustains your company brand so that it appears to be a cut above what others in your market are offering.
As this highly detailed ebook from the people at insightsinmarketing.com explains very carefully, all strategic planning involves squaring long term business and market goals with a heavy load of careful research of market conditions, consumer behavior, best exposure mediums (social, online ads, content creation etc.) and overall trends in your... Read more

Keeping Your Marketing Numbers on Track: Applying Analytics to Promotion and Sales

Posted by Daniel Taibleson on April 17th, 2014 at 9:28 am

Demand for analytics is exploding, with Gartner principal analyst Dan Summer reporting that the business intelligence platform market grew eight percent over the past year to $14.1 billion. Half of new spending is contributing to data discovery, the branch of BI that makes analytics data and reporting available to end users. One of the most practical ways to benefit from tracking business analytics data is to see how sales numbers compare to your marketing efforts, and how each are impacting your ability to increase revenue.
Track Your Marketing Budget
The typical small business marketing budget averages about $2,000, according to a 2012 Staples survey. To effectively utilize such limited resources, it's vital to track the return for every dollar spent. Towards this end, Forbes contributor Dave Lavinsky says that first, you should review your overall financial situation to see what your profit margin leaves available for marketing. The Small Business Administration recommends that companies generating under $5 million annually with profit margins of 10 to 12 percent should assign 7 to 8 percent of revenue to marketing.
Second, decide where to spend your marketing budget, dividing expenditures between brand development and promotion. Finally, track which promotional tactics are working best and prioritize high-performing... Read more

Love Is Everything: Happy Valentine’s Day!

Posted by Denise Zimmerman on February 13th, 2014 at 2:51 pm

Millions will get engaged on Valentine's Day. Billions in products and services will be sold from jewelry to candy to flowers in a celebration of love. If you're not Hershey's, Godiva, 1-800-flowers, Alex and Ani, Red Envelope, Zales - what does this have to do with you?  Everything.
As we mixed, mingled, and shared our customer love stories at the recent iMedia Brand Summit, it was clear we are marketing in an age where human interaction and technology are intersecting in new ways. From wearables to holographic rock concerts, as summit keynoter, Becky Frankiewicz, SVP/GM Global Costco, PepsiCo adeptly put it "We are in the economy of experiences. The rules of marketing have changed. It's about engagement."
True engagement elicits emotion from joy, pleasure, happiness to love. The potential to elicit brand love is possible anywhere and anytime – and eMarketer has the data to prove it. Unlocking the power of love, creating brand evangelists, spreading and sharing brand love - creating true engagement is fundamental to our goals.
Love is one of the most potent human emotions that can connect and power us as a community. It connects us to the most successful brands in the world. It is... Read more