This reminds me of that "Three Minutes in Italy" campaign from San Pellegrino where you control a robot on the streets of Sicily from anywhere in the world.
But here, you control a person outfitted with audio video tech who will do what you ask him to do so you can tour Melbourne before you actually go - vicariously taking in the sites and sounds you want to experience.
What if a brand like Pepsi let you, for instance, "attend" the Super Bowl? Or Red Bull brought you on its next crazy stunt - with you in control of the show?
People get worked up over "real time marketing" (basically brands using Twitter to comment on televised events as they happen).
Wouldn't this kind of thing take it to a much cooler place - bringing you to the televised event, rather than just consuming tweets about it?
Read more about the initiative here.
There are no more generalists. Ok, a bold statement, not entirely true. There’s still a Sears. There’s still a Macy’s. There’s still a guy with that truck that says Handyman on the side who drives around the neighborhood.
But in the online world, rapidly becoming the only world that matters to many of us, specialists rule the day. If you are a photographer, you have focused on a certain population, like newlyweds, or snowboarders. If you need to do Google Adwords, you call an Adwords guy. If you want to send a personalized magazine-like email like I’m doing a lot of lately, you call the email marketing guy. Coders specialize in WordPress or Ruby on Rails. Companies dedicate themselves solely to task-management applications.
There’s a reason for this. It starts out being technical, because when you’re creating something specialized, like an app that does your books, you need to know a lot about the needs of the people who would use such an app. But the reasons for this specialization soon end up moving into something beyond the technical. The reasons become cultural. You’re not going to take your Maserati to Sears to get fixed. A wedding photographer would only screw up your... Read more