Tagged 'marketing'

2015 Marketing Predictions You Can Set Your Digital Watch By

Posted by Kent Lewis on December 19th, 2014 at 12:12 pm

However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.

2015 Mobile Marketing Predictions – from 2005 (Pt 2): Mobile Advertising

Posted by Rick Mathieson on December 15th, 2014 at 9:32 am

As longtime readers of my books, blog and posts here in iMedia will tell you, I’m not exactly bullish on mobile advertising.
At least not in its current model, which mostly takes the conventions from another medium (ad banners on the old-school Internet) and plops them into our used-to-be-shrinking-now-ever-expanding mobile phone screens.
Let me explain.
In 2005, it was clear to me that mobile advertising would have to be a game changer. But not just because it’s mobile, or the fact that you can target based on things like location.
As I wrote back then in my first book, BRANDING UNBOUND, the web banner-based ad model for mobile was something that had to be tried, and continues onto this day – if not for anything else than it’s a familiar framework, and it’s easy for agency folks to explain to clients.
Indeed, most marketers still don’t have a clue about mobile marketing. Just think of how the industry (and financial markets) herald Facebook’s success in mobile advertising.
I find it intriguing.  I have yet to see a Facebook banner ad that a.) I’ve clicked on, and b.) is anything different than the way I’d experience that same ad on the old school Internet.
Just because an ad... Read more

What Marketers Can Learn from Conspiracy Theories Shared on Social Media

Posted by Morgan Sims on December 10th, 2014 at 10:37 am

A lot of people feel that their fellow citizens who believe in conspiracy theories are wrong—if not crazy. A recent poll found that voters who buy into these theories are in the minority, but that the minority, in some cases, is substantial.
Regardless of the controversy about them, the speed with which information about the latest conspiracy theories spreads through social media still reveals lessons about general human nature that marketers can use.
1. The Government Hired Adam Lanza: Focus on Being Trustworthy

Image via Flickr by torbakhopper
Conspiracy theorists have a knee-jerk response to distrust and suspect the government and the establishment generally. Whenever something terrible happens, such as the 9/11 attacks or the Sandy Hook Elementary shootings, conspiracy theorists emerge to say that the federal government has had a hand in it because of some political agenda.
While most people don’t distrust the US government quite this much, everyone can name examples of when our leaders at the highest levels actually did behave deceitfully: Watergate, Iran-Contra, etc. John Hardwig published a scholarly paper in 1991 suggesting that conspiracy theories are part of a growing skepticism of experts and the establishment, by everyone.
More to the point, everyone out there has been burned by someone,... Read more

2015 Mobile Marketing Predictions – from 2005 (Pt 1)

Posted by Rick Mathieson on December 5th, 2014 at 11:07 pm

Let’s just say I had a head start on my 2015 mobile marketing predictions.
In 2005, my first book, BRANDING UNBOUND, hit bookshelves proclaiming a new era for marketing – one where the most measurable, personal and direct link to consumers ever created would change the world of marketing forever.
Written in 2003 and 2004, and published in June of ’05, I prognosticated about Apple Pay, iPad, Google Glass, Nest – and trends like marketing personalization, mixed reality social apps, augmented reality and more.
The book came out in June 2005 - two full years before the first iPhone was launched and heralded seismic changes to our relationship with technology.
Advertising that anticipates what you want and offers it before you even think you want it.

Services that let you shop for pizza, music, books and movies – anywhere, anytime.

Offers sent to you in-store, based on your age, gender, location, stated preferences and past purchase history—and even what merchandise you’re holding in your hands,  in real time.

Mobile, social platforms that let you do everything from get your gossip on to facilitating real-world meet ups between “crushes” who happen to be within 10 blocks of each others' physical location.

Stores... Read more

How to Create Amazing Video Content Using Your Analytics

Posted by Colin Osing on December 5th, 2014 at 5:41 pm

All great marketers know – if your content isn’t performing well, you will need to dive into your analytics to see what’s really going on. The only way to optimize your content is to analyze your data, pinpoint areas of improvements, make the necessary changes and test - and it’s no different with video content.

While it might sound daunting to make changes to a complete video, it doesn’t have to be. There’s a formula to it really: divide your video into three distinct parts—Acts 1, 2 and 3—then analyze your drop-off rates for each section. When you think of your video as three separate pieces of content, it makes it much easier to analyze each section for variables and look for areas of improvement.