In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.
Since 2006, I’ve erroneously predicted the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe 2011 is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I’ve outlined a few key areas on which to focus your efforts in 2011.