Tagged 'marketing trends'

16 Marketing Trends for 2016: Trends 9-12

Posted by Winnie Brignac Hart and Lorrie Brignac Lee on November 23rd, 2015 at 11:00 am

Every brand wants to stand out in today’s crowded marketplace. However, with increasing sensory overload, it is becoming hard to stand out. What can brands do to distinguish themselves?
Following these 4 marketing trends may help you stand out in 2016!
9. USER EXPERIENCE IS CRUCIAL TO WEBSITE

As first point of customer contact, websites must reflect authenticity of the brand
Google states the first impression of a webpage happens in the blink of an eye (50 milliseconds to be exact)
94% of consumers who rejected or mistrusted a website said it was due to design1
Website development is now accessible to all levels of users because of the increasing options of pre-made templates like WordPress

10. SOCIAL MEDIA IS THE INTERNET

Brands are shifting efforts/budgets from pure SEO to increasing social
media optimization
92% of B2B companies use social media in their marketing tactics2
Search will be extended beyond Google with other channels developing their own search engines, like Facebook
Today’s consumers are more social in their purchase patterns than ever before
88% of today’s purchasers make choices based on online comments3
Payment options will increase in usage in social, continuing to grow all-in-one platforms

11. VIDEOS WILL CONTINUE TO BUILD BRAND EQUITY

74% of all internet traffic in 2017 will be video4
58% of consumers... Read more

16 Marketing Trends for 2016: Trends 5-8

Posted by Winnie Brignac Hart and Lorrie Brignac Lee on November 16th, 2015 at 10:22 am

As more and more messaging is thrown at consumers, it is becoming harder to stand out. Messaging is becoming similar and brands are starting to fade together. As a brand, you must look within to find differentiating characteristics in order to stand out from the competition.
Do you want to stand out in 2016? These 4 marketing trends may help to distinguish your brand is a world of sensory overload.
5. CUSTOMERS WILL CONTINUE TO VALUE TRANSPARENCY

Customers are seeking higher engagement and demanding transparency
Brands need to “walk the talk” and create real value for customers
If brands do not tell the truth, someone else will do it for them
Transparency across all social and digital channels will foster trust and fuel long-term success
Genuine messaging will reflect brand alignment

6. CONTENT REMAINS KING

86% of B2B organizations are predicted to have content marketing strategies in 20161
Providing content based on customer wants/needs will build trust and ensure you’re seen as an expert
Quality content will increase search engine rankings
Content co-creation between brands and consumers will continue to rise, creating value to the community where contributors are part of the process

7. AUTOMATION IS KEY TO INBOUND MARKETING

Inbound strategies continue to be most effective in lead generation and prospect nurturing
Compared to... Read more

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

Small Businesses Moving to Digital Marketing

Posted by Leslie Van Zee on November 28th, 2012 at 11:39 am

Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success.