Tagged 'marketing strategy'

How Marketing Research Can Drive Strategic Planning For Marketers

Posted by Willie Pena on April 28th, 2014 at 9:35 am

For your company to maintain a clear advantage over its competitors and thus maintain a high value market share in your niche, it needs to have its own unique brand story. This is where effective market research comes into the picture and here we’re going to talk about how deep market research can give you a massive strategic planning advantage.
The Strategic Planning Advantage of Marketing Research
The essence of strategic planning revolves around really knowing your customers’ desires and needs in a way that guides your long term strategies so they are ahead of the curve of what others in your niche are doing. In other words, by researching your target market deeply enough, you’ll gain sufficient understanding of your consumers to let you make a business strategy plan which effectively sustains your company brand so that it appears to be a cut above what others in your market are offering.
As this highly detailed ebook from the people at insightsinmarketing.com explains very carefully, all strategic planning involves squaring long term business and market goals with a heavy load of careful research of market conditions, consumer behavior, best exposure mediums (social, online ads, content creation etc.) and overall trends in your... Read more

Hashtags: Look Beyond Social

Posted by Gerhard Jacobs on July 2nd, 2013 at 2:25 am

many flood activity streams with mediocre content and hope for a share

Marketing Basics: The 4 P’s

Posted by Leslie Van Zee on January 2nd, 2013 at 1:26 pm

The foundational basics of marketing are the 4 Ps: product, price, placement and promotion. When planning a display campaign, consider what you are trying to accomplish, within this framework.

Marketing To Keep Up With The Joneses

Posted by Roger Marquis on November 20th, 2012 at 12:28 pm

The subject for today's post comes from a conversation I recently had with two senior-level marketers who both work for a fine art auction house. The topic is more about overall marketing strategy than bar codes or mobile.
Let me start by asking you the question, if your best friend jumped off a bridge, would you? Chances are you, and most others, would say "no." Now, let me put a marketing spin on the same type of question and ask, if Competitor A launched a Twitter page, would you? Chances are you, and most others, would feel compelled to answer "yes" but, why? If you were one of the two marketers I spoke with the other day, the answer is simple, because it helps to keep us competitive. When I heard this it struck me because, what does keeping competitive in this time and place really mean? How far does it really get you? In my mind, not much and not very far at all.
If Competitor A launched a Twitter page, then you do, the playing field is level. If Competitor A launched a Pinterest board, then... Read more

Seven Marketing Lessons From Pulp Fiction

Posted by Adam Leiter on May 8th, 2012 at 12:11 pm

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.
As a child of the 90s, one of the most lauded and influential films of that era for me was undoubtedly Pulp Fiction, thanks to its mix of dark humor, action, irony, and a unique tempo of scenes. It wasn’t a conventional movie when it came out, and even then I remember it sparking a lot of debate and discussion on topics like “is it too violent” or “what’s in the briefcase” or “should you ever take out your boss’ wife under any circumstances.”
Rather than trying to peel through the layers of the movie itself though, let’s take a look at what brand marketers can learn from Pulp Fiction. Here are seven of the best marketing lessons that Vincent Vega, Jules Winnfield and friends have for us. NOTE: Spoiler warning for those who have yet to watch the movie.

Be smart about working relationships – Choose your business partners and your... Read more