Tagged 'marketing strategy'

For fruit juices, flavor is a hot social media topic

Posted by Doug Schumacher on June 9th, 2015 at 12:00 pm

For CPG food product, flavor and taste are often a big part of what you talk about in your marketing. In looking at the top posts for the fruit juice industry from January 1 – May 31 of this year, I thought it was interesting to not only see ‘flavor’ as one of the most posted topics, but also among the most engaging.
In Zuum’s Subject Explorer chart below, you can see the topics that 9 major fruit juice brands have posted most frequently about so far this year.
From the look of that chart, it looks like I should be referring to these as fruit and vegetable juices, as clearly vegetables are a key ingredient in this product category. This view not only shows you which topics are most frequently posted on, but also how well those topics drive engagement, what flavors they’re talking about or introducing, and the top flavor-based campaigns they’re running. A fair amount of industry research in one view.
Subject Explorer for Fruit Juices

To take a closer look at how brands are posting about “flavor”, we can click on the term and go into the Subject Analyzer, which generates a complete breakout of the topic, how and when it’s... Read more

Watch the Webinar – Get More Leads on Your Radar

Posted by Winnie Brignac Hart on April 15th, 2015 at 7:27 am

During the webinar, we highlighted strategies on how to build a lead generation plan:
• Identify an ideal lead versus a stowaway
• Strategies to be top-of-mind when leads are looking for a solution
• ROI statistics on the benefits of lead nurturing
• Tools that can monitor and manage your lead funnel
• The 8 alignment indicators on your True North Radar
View Webinar

How Marketing Research Can Drive Strategic Planning For Marketers

Posted by Willie Pena on April 28th, 2014 at 9:35 am

For your company to maintain a clear advantage over its competitors and thus maintain a high value market share in your niche, it needs to have its own unique brand story. This is where effective market research comes into the picture and here we’re going to talk about how deep market research can give you a massive strategic planning advantage.
The Strategic Planning Advantage of Marketing Research
The essence of strategic planning revolves around really knowing your customers’ desires and needs in a way that guides your long term strategies so they are ahead of the curve of what others in your niche are doing. In other words, by researching your target market deeply enough, you’ll gain sufficient understanding of your consumers to let you make a business strategy plan which effectively sustains your company brand so that it appears to be a cut above what others in your market are offering.
As this highly detailed ebook from the people at insightsinmarketing.com explains very carefully, all strategic planning involves squaring long term business and market goals with a heavy load of careful research of market conditions, consumer behavior, best exposure mediums (social, online ads, content creation etc.) and overall trends in your... Read more

Hashtags: Look Beyond Social

Posted by Gerhard Jacobs on July 2nd, 2013 at 2:25 am

many flood activity streams with mediocre content and hope for a share

Marketing Basics: The 4 P’s

Posted by Leslie Van Zee on January 2nd, 2013 at 1:26 pm

The foundational basics of marketing are the 4 Ps: product, price, placement and promotion. When planning a display campaign, consider what you are trying to accomplish, within this framework.