For CPG food product, flavor and taste are often a big part of what you talk about in your marketing. In looking at the top posts for the fruit juice industry from January 1 – May 31 of this year, I thought it was interesting to not only see ‘flavor’ as one of the most posted topics, but also among the most engaging.
In Zuum’s Subject Explorer chart below, you can see the topics that 9 major fruit juice brands have posted most frequently about so far this year.
From the look of that chart, it looks like I should be referring to these as fruit and vegetable juices, as clearly vegetables are a key ingredient in this product category. This view not only shows you which topics are most frequently posted on, but also how well those topics drive engagement, what flavors they’re talking about or introducing, and the top flavor-based campaigns they’re running. A fair amount of industry research in one view.
Subject Explorer for Fruit Juices
To take a closer look at how brands are posting about “flavor”, we can click on the term and go into the Subject Analyzer, which generates a complete breakout of the topic, how and when it’s... Read more