Tagged 'marketing strategy'

Hashtags: Look Beyond Social

Posted by Gerhard Jacobs on July 2nd, 2013 at 2:25 am

many flood activity streams with mediocre content and hope for a share

Marketing Basics: The 4 P’s

Posted by Leslie Van Zee on January 2nd, 2013 at 1:26 pm

The foundational basics of marketing are the 4 Ps: product, price, placement and promotion. When planning a display campaign, consider what you are trying to accomplish, within this framework.

Marketing To Keep Up With The Joneses

Posted by Roger Marquis on November 20th, 2012 at 12:28 pm

The subject for today's post comes from a conversation I recently had with two senior-level marketers who both work for a fine art auction house. The topic is more about overall marketing strategy than bar codes or mobile.
Let me start by asking you the question, if your best friend jumped off a bridge, would you? Chances are you, and most others, would say "no." Now, let me put a marketing spin on the same type of question and ask, if Competitor A launched a Twitter page, would you? Chances are you, and most others, would feel compelled to answer "yes" but, why? If you were one of the two marketers I spoke with the other day, the answer is simple, because it helps to keep us competitive. When I heard this it struck me because, what does keeping competitive in this time and place really mean? How far does it really get you? In my mind, not much and not very far at all.
If Competitor A launched a Twitter page, then you do, the playing field is level. If Competitor A launched a Pinterest board, then... Read more

Seven Marketing Lessons From Pulp Fiction

Posted by Adam Leiter on May 8th, 2012 at 12:11 pm

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.
As a child of the 90s, one of the most lauded and influential films of that era for me was undoubtedly Pulp Fiction, thanks to its mix of dark humor, action, irony, and a unique tempo of scenes. It wasn’t a conventional movie when it came out, and even then I remember it sparking a lot of debate and discussion on topics like “is it too violent” or “what’s in the briefcase” or “should you ever take out your boss’ wife under any circumstances.”
Rather than trying to peel through the layers of the movie itself though, let’s take a look at what brand marketers can learn from Pulp Fiction. Here are seven of the best marketing lessons that Vincent Vega, Jules Winnfield and friends have for us. NOTE: Spoiler warning for those who have yet to watch the movie.

Be smart about working relationships – Choose your business partners and your... Read more

Eric Got Me Thinking About The Next Buyer Revolution

Posted by Tony Zambito on March 6th, 2012 at 1:25 pm

In my most recent article, Boost Demand Generation Using Target Ready Buyer Models, a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency - Babcock and Jenkins. Here is a portion of what he said:
“As more buyers wait to engage with sales and as more companies, in order to attract potential buyers, open up their content, the need to meet your audience’s needs before you know who they are is likely going to be one of the next revolutions we see.”
This comment really got me thinking. What I have been thinking about is that we are in the midst of the next revolution right now - that we are in the midst of a business version of the Arab Spring. Business today has its’ own Buyer Spring taking place today and some businesses are yet not awaken to the reality of this revolution. Like the chaotic nature of revolutions, I am going to share the random thoughts I have been thinking about since reading Eric’s comment:
Anonymous Environment
Eric, in the same comment, also used the expression “creating... Read more