Tagged 'marketing roi'

More Leads On Your Radar?

Posted by Winnie Brignac Hart and Lorrie Brignac Lee on March 12th, 2015 at 12:28 pm

Do you have a consistent funnel of ideal leads on your radar and a lead generation strategy to nurture them towards a sale?
Inbound Marketing
Inbound marketing focuses on creating quality content that pulls prospects toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract leads and ideal prospects.
Results of an inbound marketing strategy:

Increases ideal leads/lead generation
Increases web traffic
Improves SEO
Provides quality content to attract target audience
Nurtures ideal leads to be top-of-mind when they are looking for a solution
Automates marketing messages
Know which marketing efforts and channels are giving the best ROI

We build the Inbound Marketing Strategy, launch the platform and campaign.
How do you score on your lead generation strategy?
True North. A plan that keeps you on course and aligns your purpose, brand and strategy – this is what we call your True North. Finding your True North starts with assessing where you are in eight key areas on the True North Radar: Strategic Alignment, Positioning, Distinction, Branding, Authenticity, Lead Generation, Messaging and Marketing.
Download the True North Radar assessment.

Make Your List and Check it Twice: 5 Steps to Executing a Successful Digital Marketing Campaign (Any Time of Year)

Posted by Kristin Hambelton on December 10th, 2012 at 7:38 am

Today’s digital marketers have a wealth of channels and data sources at their fingertips, ripe for creating and executing that engage customers and prospects. As we look ahead to 2013, here are 5 best practice tips for executing successful digital marketing campaigns.

5 Social Media Marketing Myths You Should Understand

Posted by David Murdico on July 17th, 2012 at 7:03 am

Lots of time, effort and resources are being wasted by businesses, brands and organizations that lack a clear understanding of social media marketing. Too often, in my agency's experience, we're seeing social media being treated as a list of boxes to be checked off rather than a powerful way of building awareness, communicating with consumers and ultimately selling more stuff! The sooner we stop believing these five myths the better:
1. Social media marketing is about building relationships with consumers
Consumers don’t want to have a deep, committed relationship with your brand. They're selfish, and with good reason. It's their time and money.They want you when they need you, on their terms, not yours. If there is a relationship, it’s one sided. Fans won't pick your brand up at the airport or bring it soup when it has a cold, unless there’s a chance of winning a prize. They want to show your brand off in front of their friends, and let them know how amazing the two of you look together, until you change, or update, and then they want to complain about it. This makes them feel good.
Consumers want deals on things. They want to know when you have a sale.... Read more

Why Free Trials Can Pay for Themselves

Posted by Janine Popick on September 9th, 2011 at 2:02 pm

If you're serious about your business, the last thing you probably want to do is give away your product or service for free. However, I believe that it could be the best thing you can do, especially if your target customers are small businesses. Hear me out.

Uptime, Downtime, All Around the World

Posted by Andrew Edwards on July 27th, 2011 at 9:29 am

It is difficult to imagine a marketer happy to know the site didn't load. But it's almost as difficult to imagine a huge percentage of marketers knowing that load time would be directly correlated to site abandonment. Often they don't know because their analytics tools don't tell them about load time.