iMedia Connection Blog

Lots of time, effort and resources are being wasted by businesses, brands and organizations that lack a clear understanding of social media marketing. Too often, in my agency's experience, we're seeing social media being treated as a list of boxes to be checked off rather than a powerful way of building awareness, communicating with consumers and ultimately selling more stuff! The sooner we stop believing these five myths the better:
1. Social media marketing is about building relationships with consumers
Consumers don’t want to have a deep, committed relationship with your brand. They're selfish, and with good reason. It's their time and money.They want you when they need you, on their terms, not yours. If there is a relationship, it’s one sided. Fans won't pick your brand up at the airport or bring it soup when it has a cold, unless there’s a chance of winning a prize. They want to show your brand off in front of their friends, and let them know how amazing the two of you look together, until you change, or update, and then they want to complain about it. This makes them feel good.
Consumers want deals on things. They want to know when you have a sale.... Read more