Tagged 'marketing roi'

Make Your List and Check it Twice: 5 Steps to Executing a Successful Digital Marketing Campaign (Any Time of Year)

Posted by Kristin Hambelton on December 10th, 2012 at 7:38 am

Today’s digital marketers have a wealth of channels and data sources at their fingertips, ripe for creating and executing that engage customers and prospects. As we look ahead to 2013, here are 5 best practice tips for executing successful digital marketing campaigns.

5 Social Media Marketing Myths You Should Understand

Posted by David Murdico on July 17th, 2012 at 7:03 am

Lots of time, effort and resources are being wasted by businesses, brands and organizations that lack a clear understanding of social media marketing. Too often, in my agency's experience, we're seeing social media being treated as a list of boxes to be checked off rather than a powerful way of building awareness, communicating with consumers and ultimately selling more stuff! The sooner we stop believing these five myths the better:
1. Social media marketing is about building relationships with consumers
Consumers don’t want to have a deep, committed relationship with your brand. They're selfish, and with good reason. It's their time and money.They want you when they need you, on their terms, not yours. If there is a relationship, it’s one sided. Fans won't pick your brand up at the airport or bring it soup when it has a cold, unless there’s a chance of winning a prize. They want to show your brand off in front of their friends, and let them know how amazing the two of you look together, until you change, or update, and then they want to complain about it. This makes them feel good.
Consumers want deals on things. They want to know when you have a sale.... Read more

Why Free Trials Can Pay for Themselves

Posted by Janine Popick on September 9th, 2011 at 2:02 pm

If you're serious about your business, the last thing you probably want to do is give away your product or service for free. However, I believe that it could be the best thing you can do, especially if your target customers are small businesses. Hear me out.

Uptime, Downtime, All Around the World

Posted by Andrew Edwards on July 27th, 2011 at 9:29 am

It is difficult to imagine a marketer happy to know the site didn't load. But it's almost as difficult to imagine a huge percentage of marketers knowing that load time would be directly correlated to site abandonment. Often they don't know because their analytics tools don't tell them about load time.

5 Reasons to Join the Web Analytics Association

Posted by Andrew Edwards on June 20th, 2011 at 11:47 am

Yes, I am a founder of the WAA. I formed it with Jim Sterne and Bryan Eisenberg in the far distant past--before Google Analytics! Before Facebook! Before Twitter! Back then it was the former CMO of WebTrends and WebSideStory, Rand Schulman, who got the three of us together and fomented the idea we found an organization solely devoted to the success of web analytics as a discipline. I have not been directly involved with the WAA in several years so please be assured there is no agenda behind my plugging membership.