Today’s digital marketers have a wealth of channels and data sources at their fingertips, ripe for creating and executing that engage customers and prospects. As we look ahead to 2013, here are 5 best practice tips for executing successful digital marketing campaigns.
If you're serious about your business, the last thing you probably want to do is give away your product or service for free. However, I believe that it could be the best thing you can do, especially if your target customers are small businesses. Hear me out.
Yes, I am a founder of the WAA. I formed it with Jim Sterne and Bryan Eisenberg in the far distant past--before Google Analytics! Before Facebook! Before Twitter! Back then it was the former CMO of WebTrends and WebSideStory, Rand Schulman, who got the three of us together and fomented the idea we found an organization solely devoted to the success of web analytics as a discipline. I have not been directly involved with the WAA in several years so please be assured there is no agenda behind my plugging membership.