Tagged 'marketing automation'

Ready. Aim. Fire.

Posted by Patrick Reynolds on September 29th, 2015 at 12:36 pm

Installing a central real-time hub that takes in data from all the spokes and pushes actions back out through the appropriate channels is an absolute must.

The Fusion of Personalization and Automation is Eliminating the ‘Ask’ in Customer Engagement

Posted by Glenn Pingul on January 20th, 2015 at 7:58 am

Although the newness of Siri has long worn off, she still manages to have a strong ‘following’. When you know you need something but just can’t pinpoint the specifics or you know exactly what you need but just not sure how to find it…Siri is ready and willing to find the information you need.  And of course she serves as a good source of entertainment when your kids (or maybe you) decide to ask her ridiculous questions.  (FYI – here’s a good list to reference when you have a little too much time on your hands - http://www.freemake.com/blog/siri-answers-20-hilarious-questions/.)
She’s knowledgeable and she doesn't waste your time – giving you exactly what you need when you ask for it. And although we know she has a bank of automated answers, she still manages to deliver a seemingly personalized response. Now if only Siri was smart enough to know what we needed before we asked (props to my wife for this idea, stemming from her frustration in my ‘inability’ to ask for directions).  But if that was the case, Siri would be in high demand for a role on the digital marketing front!
Every digital marketer knows the value that comes with delivering personalized... Read more

Startup Marketing Conference: Running A Marketing Organization That Supports Sales At All Levels

Posted by Kent Lewis on October 23rd, 2014 at 4:51 pm

For the mid-afternoon expert panel session at Startup Marketing Conference, an esteemed group of marketers and technologists discussed how to manage a marketing organization that supports sales at all sizes of business. Panelists included:

Adam Metz, VP BD, Pandadoc (host)
Mike Berger, Director of Product Marketing @ Marketo (SMB)
Mikita Mikado, CEO, Quote Roller (startups)
Martyn Crew, Founder and CEO, Bootstrap Marketing (enterprise)

The first question related to each of the panelists first marketing objective and how they each nailed it. Mikado’s objective was signups and it took him three months to gain 4,000 users, but very few converted to paying customers. Crew’s enterprise background meant marketing supported sales and the key objective was deal flow. Berger’s primary objectives related to fueling the demand generation engine, putting in a system of measurement that correlated with business outcomes and creating a compelling story that differentiated the brand (messaging and positioning).
The next question: In the last five years, what was the single worst investment you made in marketing? Crew stepped up and led with general feedback from clients who were asked that question and the answer was universally “feel good” marketing campaigns (colors, fonts, and other fun stuff). Mikado’s thought was on hiring talent you don’t need... Read more

When To Put The Brakes On Marketing Automation

Posted by Mark Edwards on February 4th, 2014 at 10:07 am

Those who know me and have worked with me know that I'm a fan of usingmarketing automation to schedule some messaging.  Not all messages, but some, especially on Twitter and text messages.  But I'm also a big fan of thinking about the audience and what the message will mean to them.  I ran across a case in point this morning and wanted to share it.  I'm not picking on the business that I'll talk about, I really love them, but this incident shows that they probably scheduled a text message and didn't account for how their database would be affected by it.
I'm in St. Louis, as is this business.  We're having snow today, many schools are closed, and the ones that aren't will most likely be sending students home early because the heaviest of the snow will be coming starting around noon.  TheMissouri Department Of Transportation has issued a "stay off the roads" alert so they can get to the snow and keep people safe.  So it's fair to say this isn't the day to be going out unless you really have to.
Even with all that happening, I got this text message at 8:40 this morning.

I've got to believe this was... Read more

4 Words Every Digital Marketer Should Use

Posted by Glenn Pingul on January 31st, 2014 at 11:51 am

January is the month of predictions and trends – with everyone proclaiming what the new year will have in store. Forbes says 2014 is the year “Big Data goes mainstream.” Wired claims 2014 is “the year of actionable data.” And a lot of folks are predicting this is the year marketers adopt a “mobile-first” mentality.

I’m on board with all of these predictions – but also know that more data, smarter technologies and a heightened interest in mobile come with an expectation of delivering a new kind of digital experience – one that is valuable for both the consumer and the marketer.

And according to Forrester, “A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.”

So as savvy marketers focus their sights on new tools, techniques and processes to help them deliver an impactful digital experience, here are a few key words that should be top of mind in every conversation, every investment, and every decision:

1. Insights
The ‘bigger is better’ mentality around data is shifting.  Through a variety of experiments and launched initiatives, marketers have learned that success... Read more