Tagged 'marketing apps'

5 Social Media Tips for App Marketing

Posted by David Murdico on December 19th, 2012 at 1:28 pm

Social media is a powerful way to increase awareness of and interest in your app. Platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr and tactics like contests, giveaways and blog and publication outreach help you get your app out to people who otherwise wouldn’t know you exist. The key to social media marketing your app is determining who you’re trying to reach, what you want them to do for you, evaluating what’s working or not working and adjusting your approach. Get their attention, and make it super easy for them to download your app and share their thoughts with friends.
1. Use Twitter to Reach New Audiences
Twitter is an important platform for reaching new audiences. One quick tip is to look at your competition and see who’s following them. Safe bet they’re the people you want following you. Follow them, retweet them and interact. Get their attention. Make sure your Twitter bio has the info necessary for them to go download your app if they’re interested. Don’t make them work too hard trying to figure it out. Using social media tools like Social Oomph and HootSuite allows you to view analytics to measure your progress and adjust course. Analyze the metrics... Read more