Tagged 'market research data'

Capture your market research audience in the first 30 seconds

Posted by Olga Hoxha on January 23rd, 2014 at 7:07 pm

Grab the attention of your market research audience using 4 quick tips. It can be done, despite the scramble for spectators by content globally.

Warning! Don’t be taken in by good-looking data visualization.

Posted by Jonathan Bear on December 2nd, 2012 at 8:40 pm

Have you gotten really excited by the way something (or someone!) looks from a long way away, only to move closer and have the illusion shattered?
That picturesque little cottage on the hill may look perfect, shining and white in the sunshine, with the conventional picket fence framing the front. But as you draw closer, the picket fence is not that white, with paint peeling and pails missing. The cottage itself? Rotting and dilapidated.
The move to visualizing data and results is growing by the day. Everybody (quite rightly) wants to show their results on a dashboard, a console, or a web-based portal that easily and clearly demonstrates their position, at a glance.
Demands on data visualization are growing
The scope for visualizing data is broad, and is growing broader. Organizations not only want to show sales results - they are looking to integrate financial results, customer data, advertising information, a myriad of other business intelligence (BI), social media and, increasingly, market research data.
As is the case with any growing trend, providers are coming out of the woodwork in their droves to provide organisations with solutions.
The trend started with providing sales results in a dashboard format, and has progressed to bringing in other forms... Read more