Tagged 'mapping'

Amazing Video of 3D Projection-Mapping Coolness (Video)

Posted by Rick Mathieson on September 25th, 2013 at 3:46 pm

Longtime readers know I dig 3D projection mapping - and have put it to use for clients.
And I have to say, this demonstration video adds some serious WOW. It's called "Box," and it comes from San Francisco-based design & engineering firm Bot & Dolly. And it's a fantastic demonstration on taking 3D projection mapping to a whole new level by integrating 3D computer graphics, robotics and an actor.
Just think of the application outdoors, in-stores, in-concert or anywhere you want to create a wow moment with consumers.
According to io9, this was all taken in one shot, and captured entirely in-camera (ie, no post-production touch-up).
Read more about the initiative here. And then ask yourself: How might your brand or clients put this kind of tech?

3D Projection Mapping – On A Miniature Model of Tokyo (Video)

Posted by Rick Mathieson on April 23rd, 2013 at 5:58 pm

Call it 3D projection writ small. Very, very small.
In January, I posted about an initiative we spearheaded to super-size a client's core message on a 12-story building through the power and magic of 3D projection mapping.
In celebrating its 10th anniversary, Ropongi Hills - a renowned Tokyo landmark, decided to use the technology in reverse - with a remarkable digital campaign called "Tokyo City Symphony," an interactive website where you can experience playing with 3D projection mapping on a 1:1000 miniature model of Tokyo.
According to the Mori Building Company, the handcrafted model is an exact replica of the cityscape of Tokyo in every detail. Three visual motifs are projected onto the city in sync with music: "Future City," conjuring futuristic images, "Rock City" that playfully transforms Roppongi Hills into colorful musical instruments and monsters, and "Edo City," or "Traditional Tokyo," that portrays beautiful Japanese images.
One very big small idea.
Check it all out yourself, here.

Lexus Hides Swimsuit Models Within Interactive 'Sports Illustrated' Print Ads (Video)

Posted by Rick Mathieson on February 12th, 2013 at 5:29 pm

Lexus is pushing the limits again - just in time for this year's big SI Swimsuit Issue.
There was that 3D projection mapping experience on an LA Hotel a while back. And in October, the brand brought a print ad to life with the help of a handy iPad.
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here.

LoopNet 3D Projection Magic (Video)

Posted by Rick Mathieson on January 21st, 2013 at 5:34 pm

How are you bringing B2C approaches to your B2B marketing?
Are you doing it at all?
For far too many B2B marketers, there's a view that never the two should meet. But as I write in my book THE ON-DEMAND BRAND, it's critical that B2B marketers realize business people are just that - people. And their exposure to B2C marketing approaches in their personal lives sets expectations for B2B marketing, whether B2B marketers like it or not.
But some savvy B2B marketers have caught on - big time.
Case in point: Our client LoopNet, the #1 online marketplace for commercial real estate.
Over the last few months, LoopNet has launched an integrated campaign that's predicated on a simple, yet powerful message: If your commercial listings aren't advertised on LoopNet, they may as well be invisible. That's because only LoopNet drives traffic to commercial real estate listings like literally no other option can.
Print, direct mail and online advertising developed by has articulated this theme in compelling, brand consistent fashion.
So when LoopNet decided to fete the luminaries of Los Angeles commercial real estate, we got to thinking: What if we took our message and super-sized it? What if we used a full-motion, building-size canvass to drive home... Read more

Top 10 3D Projection Promos 2012 (Video)

Posted by Rick Mathieson on November 26th, 2012 at 9:55 pm

In 2012, 3D projection mapping wasn't just for building facades anymore.
On the heels of our big Top 10 Augmented Reality Initiatives for 2012, here's our list of the 10 best projection mapping projects from the year so far.
The big trend in 3D projection this year?  Moving away from projections on just buildings to, well, projections on anything and everything - indoors and out.
But what's you're view? Agree or disagree with us? What initiatives make your list?
One thing's for sure: We can't wait to see where this emerging tech takes us next.
10. Barco at Caesars Palace
What happens in Vegas sometimes goes viral.
9. 'Carmapping' Citroen DS5: 3D Projection Mapping on a Car
Putting 3D projection mapping in motion.
8. Samsung Gives Some Face Time to 3D Projection Mapping
3D projection mapping for the Galaxy Y Duos does double time with this dude's face.
6. 2012 Bud Lite Hotel
Okay, we'll drink to this.
5. 3D Projection Game on Building Uses iPad As Controller
Eristoff innovates. Why didn't Absolut - or even Red Bull - think of this first?
4. 3D Projection Comes to Haute Couture
One physical dress. Lots of different looks.
3. Lil Wayne Uses Projection Mapping to Promo New Fashion Line
Mannequin madness.
2. Skyway International Light Festival
How do you say... Read more