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Environmental systematics and personalities in development of an efficiently working team.
First of all, we have to talk about "Psychological Aspects":
To move in any direction, each person must have at least one of the following types of motivation:
Our goal as leaders is to build a working system that will have at least one important reward: a professional task completed at a satisfactory level. This item is the foundation of a happy existence for any professional.
Our society is not completely altruistic (yet), and it’s unlikely that anyone would want to work without pay.
Creative people also need an emotional reward as fish need water - it’s their atmosphere, where they live and breathe.
If your project will bring some type of new important information into the world, then this project can create an atmosphere of a reward produced by demand for the product - which in turn creates a sense of positive impact, satisfying a need for a personal accomplishment.