Tagged 'management'

Setting-up an Effective Creative Group

Posted by Timofey Yuriev on March 6th, 2013 at 12:00 pm

eng | rus
Environmental systematics and personalities in development of an efficiently working team.
First of all, we have to talk about "Psychological Aspects":
To move in any direction, each person must have at least one of the following types of motivation:


Our goal as leaders is to build a working system that will have at least one important reward: a professional task completed at a satisfactory level. This item is the foundation of a happy existence for any professional.

Financial (material)

Our society is not completely altruistic (yet), and it’s unlikely that anyone would want to work without pay.

Emotional (moral)

Creative people also need an emotional reward as fish need water - it’s their atmosphere, where they live and breathe.

Informational (cognitive)

If your project will bring some type of new important information into the world, then this project can create an atmosphere of a reward produced by demand for the product - which in turn creates a sense of positive impact, satisfying a need for a personal accomplishment.

In Hospitality Management, Happy Employees Equal Happy Shareholders

Posted by Drew Hendricks on May 5th, 2012 at 11:50 am

Well known hospitality management insider Darci Reisenhuber, who works as Hilton Embassy Suites’ director of brand culture and internal communications, states that the most stated reason that guests have for not returning to a particular hotel chain is that employees don’t care. In fact, Reisenhuber says 68 percent of guests made this statement; the second place statement, that the hotel was too expensive, accounts for only 14 percent of guests surveyed.
Now, researchers at Washington State University have proven that employee satisfaction correlates strongly with guest satisfaction in the hospitality industry. In other words, guest satisfaction translates into dollar signs for hotels and restaurants. How, then, do hotels and restaurants keep employees happy while managing the bottom line? The key, according to a Dakota County Technical College blog, is investing in talent development.
Talent Assessment
Talent assessment begins with the hiring process. Individual hotels and restaurants should make sure that they are hiring people who have the potential to move up in the company. Often, this will mean interviewing candidates when applications come in, not necessarily when open positions are available. Creating a bench of potential applicants will ensure... Read more

"Armor" for your creative department

Posted by Timofey Yuriev on November 29th, 2011 at 1:09 pm

"If you wish for peace, prepare for war"- Publius Flavius Vegetius Renatus's

When a neurosurgeon is performing an operation on the brain, you will not see any of the hospital’s business management personnel trying to advise him what tools to use and where to cut. But when a professional designer tries to replace one type of font with another or use a slightly different color in the presentation/website, etc., then often we see a lot of hands from the so called “professionals” specializing in business of visual communications by mostly drawing the little funny pictures when no one sees them.

Each one of us has had plenty of these kinds of frustrating experiences. Just ask any of the leading designers or creative professionals such as Paula Sher («Make It Bigger») or Stefan Sagmeister - if they would work with a client who tries to tell them what colors to use in their work.

How to become a Creative Director in the US

Posted by Timofey Yuriev on November 28th, 2011 at 10:01 am

What should be the characteristics of a successful creative team leader?
Each one of us has a unique collection of personal and professional preferences for people we’d like to work with. But instead of looking at others and trying to adjust to the request of the masses, where the leader would become an "all-destroying terminator targeting to become a president", I would like to look objectively at how to be a leader with the most sought-after professional qualities.

Tackling New Initiatives

Posted by Michael Sprouse on January 20th, 2010 at 12:00 am

Some may say now is the worst possible time for businesses to tackle new initiatives, particularly ones that do not immediately reap monetary benefits or generate recognition and accolades from industry peers. With the economy still struggling, and business hard to come by for every media company, it is difficult for many to foresee any value to taking on new projects that do not immediately drive visible results.  
As CMO of Epic Advertising, a global online performance marketing company, I tasked myself and Epic's stellar marketing staff with seeing past this challenge in early 2009, to develop our own custom media content that would do more than simply act as an additional advertising venue for Epic. My goal was to inform and educate the online marketing and advertising communities with relevant and compelling information they would find useful. So, I created a custom business and innovation magazine called Winning the Web to provide these communities with insight about best practices and innovative thinking for successful online—and offline—business ventures.
The goal of any company that decides to create its own custom media content (magazine, industry blog, videos, etc.) should be to help others first. A custom media content program for your... Read more