Remember "Friendster"? I think Hi 5 is still alive but am not quite sure... MySpace!!! Is Facebook "Jumping The Shark"?
Before we go any further I have to disclose that not only am I on Facebook...but I AM ON FACEBOOK 24 hours a day, or at least it seems. Out of all the social networks I love the fact that everyone I know is on there. I have all my friends, (and some people who are sort of friends, and some I just used to go to high school with and I haven't seen in 25 years), all in one place and I like seeing what they are up to and being able to communicate with them. I am organizing a school reunion off Facebook. I get it, I like it, I think it works. The last sentence though might be the first sign of Facebook's demise. Remember when MySpace was cool, and everyone you knew was on MySpace? Then suddenly people started trying to friend you that you didn't know are really didn't want to know. It became the... Read more
Isn't ego a wonderful thing? I may, on a few occasions have been accused of having one! AMEX captured the ego centric upper income level consumer by introducing the "Centurian" card. It truly is what it makes itself out to be. You cannot apply, you must be invited and American Express will not release the criteria for being invited. There is a hefty annual fee to maintain membership of this exclusive club. The card isn't plastic, it's metal, and whenever you shop with it, it reminds me of the scene in "Pretty Woman" when Richard Gere takes Julia Roberts clothes shopping on Rodeo Drive, there's a lot of sucking up!!!
Recently Visa have dipped their toe into the "exclusive" card market. The "Visa Black Card", is supposedly an exclusive card limited to 1% of the population. It's annual fee is $495 a year and you can apply for the card and do not need to be "invited". The thing is, the card may be Black, (and made of snazzy carbon), but the deal is really rather grey.
When the card arrived in its small, smart, matt black box, it had the credit details…my "exclusive" Black Card had a $5,000 monthly credit limit. The 1% of the population they were targeting, apparently... Read more