Tagged 'magazine'

Top 10 Augmented Reality Initiatives 2012 (Video)

Posted by Rick Mathieson on November 21st, 2012 at 7:39 pm

I know, I know. It's still early in the year-end roundups season, but we couldn't wait to get started.

First up, 10 (well, okay, 11) of the best augmented reality initiatives for 2012.

11. Net-A-Porter: Augmented Reality Meets Window Shopping 
Who knew fashionistas would go ape sh*t over AR?
10. Holiday Inn: World's First Augmented Reality Hotel
Just in time for London's 2012 Olympic Games, patrons of one hotel find the place crawling with athletes.
9. Nokia Lumia Augmented Reality 'Angry Birds'
For me, 2012 was really the year Live AR started to really take off - and this is just one way consumers get in on the action, no special glasses or mobile devices required.
8. Marco Tempest Makes Magic with Kinect-Powered AR at TED Conference
Say goodbye to PowerPoint; this is a glimpse of the future of live presentations.
7. Ikea Brings Augmented Reality to 2013 Catalog
This is a brand with 211 million ways to make an impact on how we use augmented reality to sell.
6. Angry Birds Augmented Reality Game
While Nokia's promo was just that - a promo, this effort shows us where gaming's going fast.
5. Boo-Boos Be Gone: Kermit & Piggy Bring AR to BAND-AIDS
If a BAND-AID and a kiss won't cut it... Read more

War of the eBook – Chapter II

Posted by Jordan Greene on June 8th, 2010 at 10:01 am

Selling eBooks is war. When Apple introduced the iPad, the immediate debate began as to whether it would just destroy the Kindle outright. Barnes & Noble also would not "go gentle into that good night," and now a three-sided war is being fought, with different strategies and business models. Regardless, all parties have the goal of being able to generate the greatest amount of transactions on devices that people carry with them. And now the battle is being amped up.
While Apple's iBooks comes pre-loaded on every iPad, seemingly quietly, both Kindle and B&N rolled out their own eReader apps for the iPad, iPhone and iPod touch. One review on iTunes of the Kindle app called it the "best kept app secret," which points out the significant missed opportunity to date. Kindle, from its inception, separated the service from the hardware business, and B&N followed suit. They each are taking the tactic of relinquishing a certain degree of control to the consumer, in order to gain business on whatever device that specific consumer uses. On the other side, don't expect to see Apple iBooks on your Kindle, ever. That is not how Apple works in general, and their approach benefits the consumer's... Read more