This post is the last in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post, on maximizing your personal social media usage, here and the second post, on how to uncover the coolest new apps and toys, here.
You have the tools at your avail and you’re learning continuously about the social and digital landscape. But how do you take everything you’ve learned and put it into practice for your brand?
1. Experiment during existing campaigns. Don’t get overwhelmed by a new platform or technology. Think of how it can help add to your existing campaigns. Taco Bell did an excellent job with this, leveraging the growth of Snapchat to share the news that their Beefy Crunchy Burrito was returning to the menu. To do so, Taco Bell encouraged its existing social fans to add “tacobell” as a friend on Snapchat in order to be looped into an upcoming secret announcement. The Snapchat of the Beefy Crunchy Burrito was sent, generating a wealth of noise for the brand and the product launch, and then Taco Bell’s activity subsided on Snapchat. They were able to appropriately and successfully utilize a new platform for... Read more
