Tagged 'loyalty programs'

Addicted to Progress

Posted by Adam Kleinberg on August 24th, 2011 at 10:03 pm

Seventy-seven million people will play CityVille this month. That figure is staggering—it’s three times as many people as watched the premiere of American Idol this year.

No wonder marketers across the country are turning to “gamification” to engage customers, build loyalty and help sell products.

But is playing games the answer?

There are great lessons that can be learned from games, yet that power is not in play. The power is in progress.

4 Steps To Bring Rewards Programs Into the 21st Century

Posted by Lindsay Rose on October 22nd, 2010 at 2:49 am

It’s time we update our loyalty and rewards programs to reflect the marketing world of today. A world that uses technology we won’t see on an episode of Mad Men. A world that values authenticity and doesn’t fall for deceptive or persuasive tactics.

First, we'll take on the savings offered as part of rewards programs. As a coupon shopper and member of dozens of rewards programs, I’ve seen what works. As a marketer, I know what we’re capable of. Read how we can put these two together...