Seventy-seven million people will play CityVille this month. That figure is staggering—it’s three times as many people as watched the premiere of American Idol this year.
No wonder marketers across the country are turning to “gamification” to engage customers, build loyalty and help sell products.
But is playing games the answer?
There are great lessons that can be learned from games, yet that power is not in play. The power is in progress.