Tagged 'local marketing'

From Mobile Computing to Localized Marketing, Part II

Posted by Rob Reed on July 13th, 2015 at 12:06 pm

The localization of marketing leaves other forms of marketing in the past
"I skate to where the puck is going, not where it's been."
Gretzky's well-known quote is one of the most abused business clichés, but that's because (a) business people love sports analogies and (b) it so perfectly captures the essence of vision.

Vision is the ability to connect the dots of the past and project into the future with the precision of Gretzky skating to a puck. The vision for MomentFeed in 2010 was for a platform that could handle the marketing paradigm of 2015, a paradigm that would be defined by smartphones and mobile computing.
This was ultimately the vision for a new form of marketing...for localized marketing, as discussed in Part I of this series. In Part II, we'll review the landscape of digital marketing solutions (where the puck has been) and how localized marketing is a fundamentally different animal.
Antiquated Marketing Systems
Before exploring localized marketing more deeply, it's important to understand the current landscape of enterprise marketing solutions. The largest category of the past 10 years is social media management solutions (SMMS). These cover paid, earned, and owned media, and they provide a range of functions from publishing (CMS) and reputation management to customer service and business intelligence. I'll also talk about the local search and SEO spaces, which... Read more

The Year of the Instagram Strategy

Posted by Rob Reed on November 18th, 2013 at 1:36 pm

How marketers should approach the Instagram channel in 2014
Instagram recently announced it has more than 150 million monthly active users worldwide. Not only is the total number impressive, but it means Instagram is growing at a rate of more than 100 million new users per year, as the social network added 50 million of them in the past six months.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. More than anything, Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. But there are challenges.
Unlike Facebook and Twitter, it's not as easy to manage Instagram using native tools. Plus, what exactly does it mean to "manage" Instagram? This is a big question that we’ll seek to answer through the entirety of this post.

Instagram Strategy: Three Principles
Instagram may be a new channel that is just now achieving massive scale, but many of the same marketing principles still apply. Consistent with the new... Read more

How to Make the World Wide Web More Local

Posted by Leslie Van Zee on February 12th, 2013 at 2:03 pm

For some businesses, being able to market to consumers anywhere on the planet has been a boon. But a much larger segment of the small business community mostly serves customers in their own backyard. Here is a look at how local businesses can use the power of online marketing to reach their local customers.

How to do the simple 1-hit local listings yourself

Posted by Leslie Van Zee on September 20th, 2012 at 9:00 am

nce you do a little homework to determine which strategies and tactics will work best for you in the do-it-yourself world, you may want to consider working with an agency to offload some of the technical aspects of some of the more advanced advertising strategies, like setting up and running an ongoing online display ad campaign.

Effective Methods to Target Local Customers

Posted by Leslie Van Zee on September 5th, 2012 at 10:57 am

Targeting local traffic is an important website marketing strategy. Learning a few local marketing strategies is important to help you have a strong web presence for local traffic in order for a business to be successful as well as profitable.