Tagged 'livingsocial'

Death by Discount: How Brands Fuel Unrealistic Consumer Expectations

Posted by Kent Lewis on October 24th, 2011 at 11:37 am

When researching an article on Groupon, I came across a now infamous story about a Portland-area coffee shop that astounded me. In the blog post recap, a customer told the owner that they knew a Groupon had gone out that day and suggested that they cut a deal: the customer wouldn’t buy the Groupon so the owner could keep more money, and in return, the owner would offer the customer a cup of coffee at half price.