Tagged 'Lisa Mitnick'

Voices of Change: Key Reflections from 2013's Mobile Women to Watch

Posted by Marla Schimke on January 29th, 2013 at 10:26 am

Mobile is quickly redefining how we interact with brands on a daily basis. Media companies report that visits from mobile phones and tablets have more than doubled in the last 12 months and now compose 20 to 30 percent of overall traffic across the Internet. According to the IAB, in 2010 mobile only accounted for 2.1 percent of Internet advertising spend but worldwide mobile ad spend is projected to rise to $36.87 billion in 2016 according to eMarketer. One macro-trend coming out of the industry is how mobile is still a relatively uncharted realm for advertisers, and those brands who find the right mix of ad relevance and experience will be the victors.
I feel that as an industry, we are just now diving deep into the real potential of mobile advertising. We must think about the possibilities beyond mobile banners to help brands and publishers alike enable native experiences that are truly optimized on mobile devices.  Our goal at Zumobi is to captivate consumers with brand integrated experiences on mobile as it has become the screen of choice in 2013 and beyond.
As mobile advertising continues to ascend to new heights, industry thought leaders are paving the way for the development of mobile as... Read more