Home › iMedia Connection Blog › LinkedIn

Tagged 'LinkedIn'

LinkedIn Listened: Contacts and Visual Profile Establish Order

Posted by Dan Roche on May 6th, 2013 at 10:04 am

It is possible LinkedIn may have taken my advice. In a previous blog post of mine, “Is Linkedin Turning Into MySpace?, I said LinkedIn needed to give itself a makeover, to establish order and institute more credibility. In my opinion, LinkedIn resembled MySpace’s disjointed and overpopulated site design.
Now, it looks like LinkedIn is trying to change this perception with LinkedIn Contacts and the recently released visual profile.
LinkedIn Contacts
The new LinkedIn Contacts app creates interesting new options for its users, with a more integrated and richly developed version of the original LinkedIn. As I mentioned previously, over the past few years, the average users’ account has gotten muddled with acquaintances and people they barely know. This add-on app allows the ‘power’ user to focus more on the real details of the people they know well and/or want to focus on. I liken it in many ways to the dashboard function of a CRM. The integration of the app with Outlook, Google, Yahoo and others means that people have access to a cross reference of information, can create calendar reminders and focus more on making quality contact. Also, because this is a separate application, LinkedIn Contacts offers additional functionality without further cluttering... Read more

Tags: ,
Posted in Emerging Platforms, Opinions, Social Media | No Comments »

It’s Just Business (Is Just Plain Stupid)

Posted by Keith Pape on April 11th, 2013 at 5:03 pm

I’ll let you in on a little secret; I love Romantic Comedies, a.k.a. ‘Chick Flicks.’  I’d appreciate it if you didn’t tell anyone else.  The title of this article comes from the Tom Hanks - Meg Ryan classic, You’ve Got Mail.  For Tom and Meg, it was about Tom’s conglomerate book store chain taking over cute little Meg Ryan’s family store and his journey to understand what was really important.  It’s a lesson that I try to apply daily, but lately, I’ve been feeling frustrated. I didn’t even realize it until I received a LinkedIn invitation from someone today that snapped me out of my mood; it included a really nice introductory message.  I didn’t know this person in any way, online or offline, but we made a one-way connection through a recent article I wrote for iMedia; you can read it here.  Her simple message showed me that she cared enough about the connection to take an extra moment to write a personal note. It gave me a reason to accept his invitation.
Why did I have such a reaction to this simple message?  Because, although I always send them (ALWAYS), I almost NEVER get an introductory message on my... Read more

Tags: , ,
Posted in Opinions | No Comments »

Leveraging LinkedIn Groups to Build Internal Social Cred and Morale

Posted by Tara Meehan on March 11th, 2013 at 7:28 pm

Many buttoned-up industries remain gun shy about releasing the social reins in their offices. Law firms and financial institutions immediately come to mind. There is a fear that allowing employees access to social media will pose compliance threats and undermine productivity. From the employee perspective, this screams of distrust and disinterest. Fortunately, companies in the aforementioned business sectors are starting to embrace, at minimum, LinkedIn understanding it is a vital spoke in the lead generation wheel. As for staff engagement, worries persist but these concerns can be alleviated in short order by leveraging a closed LinkedIn group for the organization. By making social part of your internal communication structure you can get to know your employees better, convey your corporate philosophy in a way that doesn't cure insomnia, and build credibility and morale.
Corporate Culture and Social Media
It’s great that the corporate world is getting social but it’s important that it doesn't let its sales agenda show. Blackballing your staff from accessing social media while you attempt to prosper off of it is alarmingly self-serving. Listen, you hired your employees for a reason. You must think they are capable of tactical and/or strategic thinking. Let them foster their ideas in a... Read more

Tags: , ,
Posted in Opinions, Social Media | 3 Comments »

Facebook vs. LinkedIn for B2B Marketing

Posted by James Trumbly on February 27th, 2013 at 8:00 am

LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side.
Facebook Pros and Cons
The social media giant clearly leads the field in terms of B2C marketing. But how about that professional audience you’re trying to reach?

Pro: Facebook’s huge user base means that more professionals are on Facebook than on LinkedIn in terms of total numbers. Those professionals don’t turn off their business acumen when they’re on Facebook, so you can still market effectively through the broader platform.
Pro: Facebook allows direct marketing through Facebook ads, meaning you’re no longer dependent on buyer engagement in order to reach potential customers.
Con: Facebook posts may or may not appear on your fans’ walls, depending on their level of engagement with your brand.
Con: Marketing efforts must compete with non-professional posts. Music videos, cute puppies, and pithy quotes are all clamoring for the attention of your potential buyers. Your posts have to be good enough... Read more

Tags: , , ,
Posted in Social Media | 3 Comments »

Is Linkedin Turning Into MySpace?

Posted by Dan Roche on February 21st, 2013 at 7:43 am

LinkedIn now has more than 200 million members, and with nearly two new users signing up every second, the site has certainly established itself as a leading social media networking channel. However, each time I access my LinkedIn account, it feels more and more like MySpace, disjointed and overpopulated with information and feeds, and less and less like a trusted source for professional networking communication.
LinkedIn seems to be having some type of identity crisis. Upon logging into my account, the page is flooded with news stories “recommended” by LinkedIn Today, a feed of updates from my connections and notifications of endorsements by people who probably don’t even know me well enough to offer such a recommendation.
In addition, there are sections for the following:

People I May Know (listed twice)
Who’s Viewed Your Profile
Your LinkedIn Network
Jobs I May Be Interested In
Groups I May Like
Companies You May Want To Follow
Ads by LinkedIn Members (listed twice)

Plus, if you’ve already joined a group(s) and haven’t unchecked the feature allowing member messages to be emailed to you, your inbox will be inundated with comments and discussions (many irrelevant).
What steps should LinkedIn take to give itself a makeover? Here are the top three ways LinkedIn can promote itself... Read more

Tags: , ,
Posted in Social Media | 20 Comments »

« Older Entries