Tagged 'LinkedIn'

Startup Marketing Conference: 7 Keys for Creating Awesome Content that Converts

Posted by Kent Lewis on October 23rd, 2014 at 12:32 pm

In the third session of the day at Startup Marketing Conference in San Francisco, Jason Miller, Senior Marketing Manager of Content Marketing & Social at Linkedin and Megan Leap, Principal at LEAP, covered content marketing. Miller opened with a plea to startups to being their content marketing now. He cited Geoffrey James’ three elements of content: 1. On-Demand 2. Solution and 3. Transcendent Empathy as a framework for content development.
Miller then introduced the concept of The Rock: a big piece of important content. I started to lose him here, as Miller talks faster than the FEDEX guy. He then compared content to a big turkey and how it can be repurposed in a variety of ways (dinner, lunch sandwiches and maybe a salad). His example was The Sophisticated Marketer’s Guide to LinkedIn and how he and his team repurposed the content they created in a variety of form factors. His Bat out of Hell marketing approach to content marketing means hit them where they live and keep hitting them until they break.
Results were shared by Miller, focusing on which channels worked best. Promotional channels included email, blog, InMail, company page, SlideShare, social platforms, etc. His slices of the turkey (elements... Read more

Legolas, Get the LinkedIn Map

Posted by Tara Meehan on February 26th, 2014 at 9:33 am

Imagine you are Legolas, an Elf of the Woodland Realm, and you have just watched a close friend, Gandalf the Grey, fall into the cavernous depths. Fortunately, or perhaps unfortunately depending on your mindset, you manage to escape physically unscathed. Now, imagine that buddy of yours is a LinkedIn connection and that aforementioned mountainous black hole is your untapped social network. You have no idea what it contains or how deep it goes. All you know is that it has no clear beginning and no definitive end. You are, for the sake of this exercise, Legolas without the map. Your cool arrows will do you no good without a place to point and shoot. But don’t panic Orlando Bloom, there is hope. Your network need not be your personal Mordor. Legolas, get the LinkedIn map!
Though LinkedIn Maps has been a feature of the social network for several years, many users are still unaware that they have a map. Not only do all LinkedIners have one, it is a tremendous Jackson Pollack-esque visualization of your ever expanding natural market. If Legolas were on LinkedIn, I’d imagine he would have many arrow makers, dwarfs, and Cate Blanchett in his network. That would... Read more

Making the Most Out of LinkedIn

Posted by Emily Weeks on February 11th, 2014 at 9:55 am

Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
One of the downfalls of LinkedIn is its connotation—people often think of it as just an online resume – but it’s much, much more than that. While it does serve this purpose, it also functions as an online networking portal, a news source, and a search engine for individuals, companies and even jobs themselves. After all, it is the world’s largest professional network. Did you know LinkedIn is... Read more

Confessions of a LinkedIn Connections Hoarder

Posted by Tara Meehan on July 11th, 2013 at 4:22 pm

I was recently watching a Hoarders marathon with a shameless degree of righteous indignation. There is something oddly comforting in seeing someone struggle with whether or not to throw away a laundry receipt from 1974. After running the DVR well dry, I took my better than an elderly woman with an extreme doll collection attitude to LinkedIn. I felt so great about myself, so superior – until it hit me. I was actually no better than that hoarding granny. I was a connections hoarder.
Though it’s not a disease categorized by the American Psychological Association, LinkedIn Connections Hoarding (LCH) is a growing epidemic within social media circles. As it turns, I am not immune. What are the signs that you may have LCH?

Increased Signs of 1st Degree Non-Recognition – This occurs when you sift through your connections and realize you have never seen or heard of many of them
Swelling of the Contacts Count – Symptoms include having too many connections to effectively and personally engage with and cold sweats caused by having way more than 500+ connections and not knowing exactly what to do with them
Lingering Soreness and Irritation – This is often attributed to seeing hiring managers and bosses who... Read more

LinkedIn Listened: Contacts and Visual Profile Establish Order

Posted by Dan Roche on May 6th, 2013 at 10:04 am

It is possible LinkedIn may have taken my advice. In a previous blog post of mine, “Is Linkedin Turning Into MySpace?, I said LinkedIn needed to give itself a makeover, to establish order and institute more credibility. In my opinion, LinkedIn resembled MySpace’s disjointed and overpopulated site design.
Now, it looks like LinkedIn is trying to change this perception with LinkedIn Contacts and the recently released visual profile.
LinkedIn Contacts
The new LinkedIn Contacts app creates interesting new options for its users, with a more integrated and richly developed version of the original LinkedIn. As I mentioned previously, over the past few years, the average users’ account has gotten muddled with acquaintances and people they barely know. This add-on app allows the ‘power’ user to focus more on the real details of the people they know well and/or want to focus on. I liken it in many ways to the dashboard function of a CRM. The integration of the app with Outlook, Google, Yahoo and others means that people have access to a cross reference of information, can create calendar reminders and focus more on making quality contact. Also, because this is a separate application, LinkedIn Contacts offers additional functionality without further cluttering... Read more