Tagged 'link building'

Money Down the Drain? The Dangers of Paying for Links

Posted by Jeriann Watkins on September 27th, 2012 at 10:08 am

With all of the commotion about SEO, it can be difficult to decide what methods are best to use to promote your site. Some things are obviously taboo. Article Directories seem to be on their way out, link directories are mostly filled with spam, so they’re out. Guest Posting is all the rage, but there are a lot of different methods. Every blogger has their own requirements. Some sites pay for you to write for them, which is a great bonus if your main goal is links. Some sites want you to pay them for links. Is that reasonable? With the emphasis in the internet world on getting backlinks, one has to wonder: Does paying for links pay off?
The Reasoning
Why would some blogs offer you money for content while others charge for it? It boils down to a difference in perception. People that offer payment see your contribution as helpful to them. They are paying you for fresh content on their blog. In a way, you are saving them work, and the payment is an offer of gratitude, as well as a motivation to produce an article that is worth the money.
Blogs that charge you to guest post view you... Read more

Google Page Rank – who cares!

Posted by Brandt Dainow on September 7th, 2009 at 12:00 am

I am constantly amazed at the number of people who think Google's Page Rank determines your listings, and pay or charge for building links.  Some SEO people sell "SEO services" which are nothing more than link building. I spent several years cross-referencing page rank with Google's spidering of sites and site rankings. There is a clear relationship between Page Rank and the frequency of spidering and the amount of the site spidered each visit. There is no relationship between Page Rank and your site's listings at all. You can have the best page rank in the world, but if a site with a lower one matches the search terms better than yours they will out rank you. Page Rank is mainly, but not exclusively, determined by links from other sites to you. Google assigns a nominal value of 1 to each site. This value is then divided equally amongst all the outgoing links. This is further modified by the number of different "themes" a site covers. Thus a link to you from a site on a single topic with only a single link, to you, will get the whole value. A site with 10 outgoing links will have a... Read more