Tagged 'lg'

The Secrets of Success with 3D Projection: Q&A with Go2's Adrian Scott (Pt 3) (Video)

Posted by Rick Mathieson on April 28th, 2015 at 5:37 pm

So how do you do 3D projection mapping right?
Go2 Production's Adrian Scott gets into the secrets of success with 3D projection mapping in part three of my recent conversation with him.
We'll hear about some of the Copperfieldian stagecraft he and his team used to pull off experiences like the one shown above, which was part of a project we worked on together for LoopNet and involved making a 10-story building disappear.
The effort went on to win Best 3D Projection Mapping Content at the 2014 Digital Signage Expo, and was part of an integrated campaign that won Best of Show: B2B Marketing at the Summit International Creative Awards
In addition to the main event, we'll get some insights on how to use video of your 3D projection as a social media lever long after the projector lights have gone dark.

(Approx 4:08)
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here
LISTEN TO PART TWO: From Here to Holograms

Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

Posted by Rick Mathieson on April 23rd, 2015 at 12:52 pm

Call it "ROI at the speed of 'Like.'"
In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media.
We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera.
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here

3 Secrets to Powerhouse 'Prankvertising' (Video)

Posted by Rick Mathieson on January 7th, 2014 at 4:43 pm

A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more

Top 10 Brand Viral Videos 2012 (Video)

Posted by Rick Mathieson on December 5th, 2012 at 4:39 pm

Which brands scored big in branded viral videos this year?
On the heels of our Top 10s in Augmented Reality, 3D Projection, Mobile Marketing, Digital Outdoor and Social Media, we've put together our list for this catagory - and once again flirt with controversy for leaving out a certain elephant in the room.
That elephant: Kony 2012. With 96.4 million views, it is by far the most viral video of the year, if not ever. But we aren't covering cause related virals here. This list is strictly brand territory. And on that front, while many of our picks were indeed viral sensations, we're not choosing them based on views. Rather, it's a list of our favorites here at GEN WOW.
Hey, it's a personal thing. Let us know if you agree, or if not, what virals would make your list.
10. Procter & Gamble: Thank You Momma - The Best Job in the World
Being a mom is an Olympian task, after all. Gets you right there.
9. Red Bull: Fearless Felix Baumgartner - 'Stratos'
The pre-roll to the stunt of the year - and the second only to Kony for fastest video to reach 50 million views.
8. DC Shoes: Gymkhana - San Francisco
Anyone who's ever driven... Read more

Top 10 in Digital Outdoor 2012 (Video)

Posted by Rick Mathieson on November 29th, 2012 at 2:09 pm

Is outdoor the new TV?
Thanks to digital, outdoor is quickly becoming that certain "had-to-see-it" element that, if done well, cuts through the clutter in a way most other channels today (digital or otherwise) simply can't.
One remarkable feature of this year's list is how many slots go to Coca-Cola, which simply owns experiential marketing these days. Another is the innovation in vending machines.
Here are our favorite initiatives of the year so far. Let us know if you agree.
10. Nokia Lumia Live Augmented Reality 'Angry Birds' Game
Flip the bird or just get your boogie on. It's all good.
9. Invisible Mercedes Benz
Not so much cutting through the clutter as phasing through it.
8. TNT's Dynamite Street Promo
Technically, the only thing digital here is the activation device. But the results are priceless.
7. Tic Tac's 'Bad Breath'
Kind of like a flash faint than a flash mob. But it's for a good cause.
6. Ford Pinball Park
Pinball wizardry meets the pitfalls of parking on a busy street.
5. 'Axe Anarchy': Outdoor Ads Visible Only If You're Wearing Sunglasses
Attention voyeurs of the world: Has Axe Anarchy have an ad for you.
4. Shafted: Elevator Riders Get Big Surprise from LG
Call it Schadenfreude in the elevator shaft.
3. Coke Zero '007' Vending Machine... Read more