Tagged 'lexus'

Report: Social Media Analysis – Luxury Auto Manufacturers

Posted by Doug Schumacher on July 24th, 2014 at 12:33 pm

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.
The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Key Highlights and Takeaways:

Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram
Google+ has considerable fan base overall, but is driving minimal engagement with brand content
There’s surprisingly little promotion of posts on Facebook from these brands
Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining reach issue.
Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage when possible, as not all press will be entirely possible.

Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo.

Sports Illustrated 3D Projection Experience At Caesars Vegas (Video)

Posted by Rick Mathieson on February 14th, 2013 at 5:55 pm

SI is taking this Strip thing to a whole new level - with a little help from Lexus.
On the heels of the duo's QR code-enabled interactive print ad, the brands used Caesars Las Vegas as the canvas for a rip-roaring 3D projection mapping experience last night, featuring models from this year's big Swimsuit Edition.
The event was managed by Pearl Media, and the 3D projection experience was developed by Go2 Productions - the same team we worked with to develop our big LA Traffic Jam with Train, presented by LoopNet last month.
There are lots of things for fans of the annual issue to like - including building-size views of Kate Upton and her fellow SI models - with 3D elements, no less.
My view: As SI's first 3D experience, this is a sure sign the venerable SI "Swimsuit Edition" brand means business - and that Lexus is more than happy to help it hit the accelerator.
But what's your view? Is this whole spectacle a sign of overexposure?
Or a major splash for what is becoming a powerhouse media event?

Lexus Hides Swimsuit Models Within Interactive 'Sports Illustrated' Print Ads (Video)

Posted by Rick Mathieson on February 12th, 2013 at 5:29 pm

Lexus is pushing the limits again - just in time for this year's big SI Swimsuit Issue.
There was that 3D projection mapping experience on an LA Hotel a while back. And in October, the brand brought a print ad to life with the help of a handy iPad.
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here.