Tagged 'leadership'

The most powerful driver of innovation

Posted by Marti Funk on March 14th, 2014 at 2:38 pm

I'm still reeling from a great few days at SXSW, where I experienced some compelling brand activations from Oreo's Trending Vending Lounge, MasterCard and Mashable (#PricelessSurprises), and more private networking parties and inspirational pop-up discussions than hours in the day would allow.
I had the privilege of joining one such intimate discussion hosted by Expion, which turned into a passionate, all-out, no-BS discussion on the future of all things connected, including a featured panel on the future of packaging. The lively panel included Bonin Bough of Mondelez (@boughb), Gary Vaynerchuk (@garyvee), David Shing of AOL (@shingy), and Katharine Bell of HBR (@katharineabell).

As a business leader and curator of community and content in the marketing industry, I was most inspired not so much by the "what" or the "who" of the conversation, but more the "how." Specifically, I was inspired by Vaynerchuk's recognition of the "sheer will" behind the recent innovative successes behind legacy brands, with a nod to CPG marketers such as Mondelez and PepsiCo. Indeed, sheer will is the most powerful driver of innovation.
To give context, Bough shared his sentiment that all CPGs in the grocery store will be connected to the internet by 2020. There was no refuting that... Read more

Setting-up an Effective Creative Group

Posted by Timofey Yuriev on March 6th, 2013 at 12:00 pm

eng | rus
Environmental systematics and personalities in development of an efficiently working team.
First of all, we have to talk about "Psychological Aspects":
To move in any direction, each person must have at least one of the following types of motivation:

Professional

Our goal as leaders is to build a working system that will have at least one important reward: a professional task completed at a satisfactory level. This item is the foundation of a happy existence for any professional.

Financial (material)

Our society is not completely altruistic (yet), and it’s unlikely that anyone would want to work without pay.

Emotional (moral)

Creative people also need an emotional reward as fish need water - it’s their atmosphere, where they live and breathe.

Informational (cognitive)

If your project will bring some type of new important information into the world, then this project can create an atmosphere of a reward produced by demand for the product - which in turn creates a sense of positive impact, satisfying a need for a personal accomplishment.

Thar, She Blows! 6 Steps to Give A Good Meeting

Posted by Andy Wiedlin on January 17th, 2013 at 3:48 pm

Meetings don't kill people. Bad meetings kill people.

How to become a Creative Director in the US

Posted by Timofey Yuriev on November 28th, 2011 at 10:01 am

What should be the characteristics of a successful creative team leader?
Each one of us has a unique collection of personal and professional preferences for people we’d like to work with. But instead of looking at others and trying to adjust to the request of the masses, where the leader would become an "all-destroying terminator targeting to become a president", I would like to look objectively at how to be a leader with the most sought-after professional qualities.

Forget 2010: Ten Marketing Predictions for the Next Decade

Posted by DJ Francis on January 6th, 2010 at 12:00 am

I'm proud of Critical Mass' standard of always seeking the extraordinary. So you can imagine my self-disappointment when I sat down to write another "top 10 predictions for the new year" post...it felt decidedly un-extraordinary.

So, forget about 2010. Let's talk big. REALLY big.

Here are 10 predictions for the next decade. That's right, the whole darn decade.

Sure, it's a little linkbait-y, but this is a fun way to start the new year and could ignite some great conversation. What will happen? And how will you succeed in this new decade?

1) Content Strategy Becomes the New Information Architecture: You've probably heard the saying, "Information architecture is to design what content strategy is to copy." And it's true, except that content strategy lags about 5-10 years behind IA as an agency deliverable. Expect clients to demand content strategy and hence agencies to staff up with folks who understand that the content on a site is as much a science as it is an art.

2) Marketing Sciences Get Sexy: Forget impressions, views, and hits. These dinosaurs are extinct and today's darlings (the all-too-vague visitors and clicks to name two) will likely follow them into the ether. Web metrics will... Read more