Tagged 'leadership'

Are You Delivering the Right Pricing Experience?

Posted by Jeannie Walters on July 16th, 2014 at 6:30 am

The arc of customer experience never ceases to amaze me. I get asked so many thought-provoking questions! This one I was asked recently seems so simple:
"Should I consider pricing part of the customer experience?"
In short, the answer is yes. But it’s really not as simple as it sounds. It’s simple enough to just experiment with your pricing based on the market, what competitors are charging, what sells, etc. But have you considered how your customers EXPERIENCE the pricing of your products or services?
Pricing IS part of the experience.
When I started 360Connext five years ago, I made a very deliberate decision not to have a set “rate.” My experience with what I do – consult, provide deliverables, speak, hold Touchpoint Discovery Workshops – has taught me that having an hourly rate doesn't make much sense to me or my customers. Charging an hourly rate seems to prioritize my time over the actual value of the work. It causes me to fret about how much time I spend on a specifically challenging deliverable (should I be charging more?) and it generally causes unnecessary tension in the experience.
This can get awkward, admittedly. Some clients think it’s important to know what 5 hours of my time... Read more

The most powerful driver of innovation

Posted by Marti Funk on March 14th, 2014 at 2:38 pm

I'm still reeling from a great few days at SXSW, where I experienced some compelling brand activations from Oreo's Trending Vending Lounge, MasterCard and Mashable (#PricelessSurprises), and more private networking parties and inspirational pop-up discussions than hours in the day would allow.
I had the privilege of joining one such intimate discussion hosted by Expion, which turned into a passionate, all-out, no-BS discussion on the future of all things connected, including a featured panel on the future of packaging. The lively panel included Bonin Bough of Mondelez (@boughb), Gary Vaynerchuk (@garyvee), David Shing of AOL (@shingy), and Katharine Bell of HBR (@katharineabell).

As a business leader and curator of community and content in the marketing industry, I was most inspired not so much by the "what" or the "who" of the conversation, but more the "how." Specifically, I was inspired by Vaynerchuk's recognition of the "sheer will" behind the recent innovative successes behind legacy brands, with a nod to CPG marketers such as Mondelez and PepsiCo. Indeed, sheer will is the most powerful driver of innovation.
To give context, Bough shared his sentiment that all CPGs in the grocery store will be connected to the internet by 2020. There was no refuting that... Read more

Setting-up an Effective Creative Group

Posted by Timofey Yuriev on March 6th, 2013 at 12:00 pm

eng | rus
Environmental systematics and personalities in development of an efficiently working team.
First of all, we have to talk about "Psychological Aspects":
To move in any direction, each person must have at least one of the following types of motivation:

Professional

Our goal as leaders is to build a working system that will have at least one important reward: a professional task completed at a satisfactory level. This item is the foundation of a happy existence for any professional.

Financial (material)

Our society is not completely altruistic (yet), and it’s unlikely that anyone would want to work without pay.

Emotional (moral)

Creative people also need an emotional reward as fish need water - it’s their atmosphere, where they live and breathe.

Informational (cognitive)

If your project will bring some type of new important information into the world, then this project can create an atmosphere of a reward produced by demand for the product - which in turn creates a sense of positive impact, satisfying a need for a personal accomplishment.

Thar, She Blows! 6 Steps to Give A Good Meeting

Posted by Andy Wiedlin on January 17th, 2013 at 3:48 pm

Meetings don't kill people. Bad meetings kill people.

How to become a Creative Director in the US

Posted by Timofey Yuriev on November 28th, 2011 at 10:01 am

What should be the characteristics of a successful creative team leader?
Each one of us has a unique collection of personal and professional preferences for people we’d like to work with. But instead of looking at others and trying to adjust to the request of the masses, where the leader would become an "all-destroying terminator targeting to become a president", I would like to look objectively at how to be a leader with the most sought-after professional qualities.