It looks like the San Francisco 49ers couldn't quite make it past the Baltimore Ravens in this year's Super Bowl. In business, we also strive to pull ahead and stand out among leading competitors. Winning customers in a business arena can be a challenge. So, when faced head-on with competition, will your website stack up or are you just throwing a Hail Mary?
1st Down - Branding: Does your website and homepage reflect your product or services and who you are as a company? If the first impression of your website does not resonate with your demographic, you have lost their attention at kickoff. A cohesive brand image and identity is essential to gain credibility among your consumers or clients.
2nd Down - Layout: Ease of navigation is key to pull readers into your content without overloading them with data and endless text. Think of your layout like a game plan where you want clients to look, click and how they drive into your website will steer them to take action or forfeit the search altogether. Simple, organized layout wins hand over fist against dense copy, dozens of tabs and multiple, competing messages.
3rd Down - Subscribers: Capturing visitors is a must; and... Read more
Tags: 49ers, client relations, content marketing, email marketing, lead generation, new busiiness, San Francisco, superbowl, web dev, Website Design, website layout
Posted in Creative Best Practices, Email, Social Media, Websites | 2 Comments »
Earlier this week I had the pleasure of speaking on the Mobile Lead Gen panel at LeadsCon. The panel reminded me again of the excitement and potential of our industry as I spoke to a packed large ballroom at the Hilton along with other panelists from the industry, Akeel Haider from CUNet, Mark Roth from OfferMobi and our moderator David Rodnitzky from PPC Associates. We discussed how our clients are utilizing mobile for lead generation and some of the trends and approaches we see as effective.
One of the biggest takeaways from the session was that mobile is still evolving and it’s important that clients are assessing their individual needs and goals for an effective mobile marketing campaign. While clients may have certain ways of making email, search and display work for them, mobile is a very unique channel in its own right. Any marketer taking on mobile advertising needs to setup unique creative, emphasize the value proposition and call to action and keep the lead form very straight forward in order to encourage a conversion. We also discussed the importance of targeting with mobile in order to maintain a base of high quality leads. ... Read more
Tags: lead generation, LeadsCon, mobile, mobile lead generation, Targeting, trends
Posted in Emerging Platforms, Opinions, Targeting | 2 Comments »
Posted by
Josh Boaz on April 12th, 2012 at 9:04 am
Recently, I attended a session hosted by DMA and Mobile Marketer regarding the state of mobile advertising, one of the fastest growing digital advertising channels. Over the course of the day I learned about recent advancements in the industry as well as strategies to assist brands looking to develop a mobile marketing campaign.
The mobile space encompasses all users who view the internet either through their mobile smartphone device or through a tablet. Shortly, we will be heading into a post PC world where total usage of smartphones, tablets and upcoming products will eclipse total usage of the desktop/laptop. What's amazing is the speed at which this transformation is taking place. In 2011, there were a total of 117.9 million smartphones in the US and that number will continue to rise to 155.6 million in 2012, a 32% increase. Tablet usage is growing even faster, with the US tablet user base reaching 33.7 million in 2011, and expected to nearly double to 54.8 million in 2012, a 62.8% increase (eMarketer).
From the presentations at the summit and from speaking with other executives in the mobile business, it is clear that larger brands are taking steps to address the radical shifts in web... Read more
Tags: display, lead generation, mobile app installs, mobile marketing, Search, smartphone, tablet
Posted in Emerging Platforms, Media Planning & Buying | No Comments »
This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers.
How buyers make choices today, in large part driven by empowering new technologies, will transform how B2B businesses will view buyers as well as redefine what is meant by business marketing. The rigid funnel will no longer serve as a workable means of communicating unique views of buyers and their buying behaviors. This not to say that buyer processes, stages, and steps are no longer relevant but to highlight that buyers today no longer make choices neatly in the paradigm of the funnel. A rigid funnel view, whether it is drawn up horizontal or vertical, cannot provide the orbital view of choices being made continuously.
There are four ways that new buyer choice dynamics will transform the practice of business marketing and alter the view of what practices are relevant:
Predictive Buyer Modeling And Intelligence
As we covered, many B2B businesses are wrestling with the unknown and the invisible. B2B buyers are remaining invisible in their behaviors associated with exploring as well as establishing... Read more
Tags: b2b marketing, B2B Sales, buyer choice, buyer choice modeling, buyer experience, buyer insight, buyer persona, buyer personas, buyergraphics, buyerology, content, content marketing, demand generation, lead generation, online marketing, social, Tony Zambito
Posted in Creative Best Practices, Email, Emerging Platforms, Media Planning & Buying, Opinions, Search, Social Media, Targeting, Uncategorized | No Comments »
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