Tagged 'las vegas'

Lexus Hides Swimsuit Models Within Interactive 'Sports Illustrated' Print Ads (Video)

Posted by Rick Mathieson on February 12th, 2013 at 5:29 pm

Lexus is pushing the limits again - just in time for this year's big SI Swimsuit Issue.
There was that 3D projection mapping experience on an LA Hotel a while back. And in October, the brand brought a print ad to life with the help of a handy iPad.
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here.

Keeping Your Brand Safe Online

Posted by Elizabeth Blair on December 23rd, 2009 at 12:00 am

I am excited to co-present a Master Class Workshop, "Keeping Your Brand Safe Online," along with Chris Actis of MediaVest at the upcoming Brand Summit 2010 in Las Vegas.  My industry background has made me acutely aware of the fact that quality is a critical issue for brands, and it is one that Brand.net has focused on since day one. Quality is not just about buying from a carefully screened and curated set of top comScore sites.  That's just the start. It is also not just about reporting on the pages where your ad was placed adjacent to brand-damaging objectionable content.  Your Brand should not ever appear next to brand-damaging objectionable content.  Keeping your brand safe online is about active, page-level quality management with each and every media buy. We'll examine that, and other issues that can impact quality, as well as new strategies for success.